Tuning In: Top Sports-Radio Ad Spenders

The following details ad spending from January-February ’05 for sports-only radio stations, according to Nielsen Monitor-Plus data. All pre-recorded advertising 30 seconds or longer was tracked on stations with an average Arbitron rating of 2.0 or better. Nielsen-Monitor Plus recently began tracking local radio ad spending in 26 of the largest U.S. media markets (Nielsen Monitor-Plus).

SPORTS-ONLY RADIO AD SPENDING
RANK	COMPANY	SPENDING
1	Verizon Communications	$958,936
2	SBC Communications	$777,904
3	Walt Disney	$543,224
4	McDonald's	$528,168
5	Berkshire Hathaway^	$514,276
6	Toyota	$497,241
7	U.S. Government	$454,811
8	General Motors	$441,486
9	Home Depot	$440,710
10	Intuit	$434,781
11	Time Warner	$428,213
12	DaimlerChrysler	$336,699
13	General Electric	$336,315
14	IAC/Interactive^^	$331,310
15	Ford	$329,596
16	National Amusements^^^	$315,102
17	Comcast	$268,928
18	AutoZone	$254,040
19	RadioShack	$242,771
20	Nissan	$241,845
	TOP 20 TOTAL	$8,676,356

NOTES: ^ = Berkshire Hathaway comprises 40 subsidiaries, including Geico. ^^ = IAC/Interactive Corp. features 27 companies, including Expedia.com, Hotels.com and LendingTree. ^^^ = National Amusements controls about 71% of Viacom, which owns CBS and UPN, and operates approximately 1,425 movie screens worldwide.