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SBD/Issue 154/Sponsorships, Advertising & Marketing
Names & Faces
Published May 4, 2005
HOOPS: In Akron, Mary Ethridge reports the Merrick Mint is selling ten different full-color authentic U.S. quarters of Cavaliers F LeBron James for $17 each, as well as two versions of a James half-dollar for $14.95 each. Upper Deck, which owns the licensing rights for NBA commemorative coins, along with the NBA, James and his agents “all get a cut of the action” (AKRON BEACON JOURNAL, 5/4)....ADWEEK’s Trevor Jensen reports former NBA coach Phil Jackson appears in three Toyota-sponsored spots breaking next week, via Saatchi & Saatchi. In the ads, Jackson “appears to fans, Zen-guru-like, to dispense wisdom.” Saatchi & Saatchi said the ads will end with the “Moving forward” tag and will run only during NBA games (ADWEEK, 5/2 issue).
FOCUS: Skateboarder Tony Hawk in a Q&A with TIME said of maintaining his “street cred,” “I always keep the focus of what I do on the skating itself. I’ve turned away plenty of endorsements and promotional opportunities when the basis was not around skating” (TIME, 5/9 issue).






