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SBD/Issue 141/Sports Media
Final Nielsen Ratings From Weekend Sports Events
Published April 15, 2005
The following lists final Nielsen ratings from weekend sports events (THE DAILY).
LESS THAN FANTASTIC: ABC’s ratings for NBA games are down 4% compared to last season. Combined over-the-air and national cable ratings for NBA games are down 8% this season compared to last season (MILWAUKEE JOURNAL SENTINEL, 4/15). The NASCAR Nextel Cup Advance Auto Parts 500 at Martinsville Speedway on April 10 “beat ABC’s NBA broadcasts in four home markets — including Ft. Worth/Dallas, where the race drew a 4.6 rating and the Mavericks game drew a 4.1” (FT. WORTH STAR-TELEGRAM, 4/15).
CABLE NOTES: ESPN’s coverage of the ’04-05 PBA Tour was the net’s most-viewed PBA season ever with an average of 817,000 HHs, surpassing the previous high of 775,000 HHs in ’02-03. Compared to last year, ESPN’s 20 telecasts posted increases of 12% in HHs (817,000 from 731,000) and 13% in ratings (0.9 from 0.8) (ESPN). The Riddick Bowe-Billy Zumbrun fight on FSN’s “BDSSP” on April 7 earned a 0.54/ (303,000 HH) rating (FSN).
Return to top
| SHOW |
DATE
|
NET
|
TIME
|
RAT/SHR
|
|---|---|---|---|---|
| "The John R. Wooden Awards" |
4/9
|
CBS
|
1:00-1:30pm
|
0.6/2
|
| "College Basketball's 25 Greatest Players" |
4/9
|
CBS
|
1:30-2:00pm
|
0.9/3
|
| "Golf's Majors Fantastic Finishes" |
4/9
|
CBS
|
2:00-3:30pm
|
1.4/4
|
| Golf: The Masters-Third Rd. |
4/9
|
CBS
|
3:30-7:00pm
|
5.7/15
|
| Snowboarding: Burton U.S. Open |
4/9
|
NBC
|
2:00-4:00pm
|
0.7/2
|
| NTRA: "Road To The Kentucky Derby" |
4/9
|
NBC
|
4:00-6:00pm
|
1.1/3
|
| NBA: Pistons-Heat |
4/10
|
ABC
|
1:00-3:30pm
|
1.6/4
|
| NBA: (regional) |
4/10
|
ABC
|
3:30-5:30pm
|
1.8/4
|
| "Jack at Augusta" |
4/10
|
CBS
|
1:00-2:30pm
|
1.5/4
|
| Golf: The Masters-Final Rd. |
4/10
|
CBS
|
3:30-7:00pm
|
9.8/22
|
| NASCAR: Nextel Cup Advance Auto Parts 500 |
4/10
|
Fox
|
1:30-5:15pm
|
5.1/13
|
| "AFL on NBC": (regional) |
4/10
|
NBC
|
1:00-3:00pm
|
0.7/2
|
| Champ Car: Toyota Grand Prix Of Long Beach |
4/10
|
NBC
|
4:15-6:00pm
|
0.6/1
|
|
EVENT
|
DATE
|
NET
|
U.S. AREA
|
COV AREA
|
SHR
|
000s
|
|---|---|---|---|---|---|---|
| Women's B-Ball Tourney: Duke-LSU |
3/28
|
ESPN
|
1.0
|
1.3
|
2
|
1137
|
| Women's B-Ball Tourney: Rutgers-Tenn. |
3/29
|
ESPN
|
1.3
|
1.6
|
2
|
1392
|
| High School B-Ball: All-American Game |
3/30
|
ESPN
|
1.1
|
1.3
|
2
|
1155
|
| NCAA B-Ball: Slam Dunk & 3-Point Contest |
3/31
|
ESPN
|
1.0
|
1.3
|
2
|
1145
|
| NBA: Cavaliers-Bulls |
3/31
|
TNT
|
1.1
|
1.3
|
2
|
1195
|
| NBA:T'Wolves-Lakers |
3/31
|
TNT
|
1.0
|
1.3
|
2
|
1125
|
| Women's B-Ball Tourney: Baylor-LSU |
4/3
|
ESPN
|
1.8
|
2.2
|
3
|
1965
|
| Women's B-Ball Tourney: Mich. St.-Tenn. |
4/3
|
ESPN
|
2.2
|
2.7
|
4
|
2455
|
| College GameNight Update |
4/3
|
ESPN
|
1.8
|
2.2
|
3
|
1965
|
| MLB: Red Sox-Yankees |
4/3
|
ESPN2
|
2.2
|
2.7
|
4
|
2396
|
LESS THAN FANTASTIC: ABC’s ratings for NBA games are down 4% compared to last season. Combined over-the-air and national cable ratings for NBA games are down 8% this season compared to last season (MILWAUKEE JOURNAL SENTINEL, 4/15). The NASCAR Nextel Cup Advance Auto Parts 500 at Martinsville Speedway on April 10 “beat ABC’s NBA broadcasts in four home markets — including Ft. Worth/Dallas, where the race drew a 4.6 rating and the Mavericks game drew a 4.1” (FT. WORTH STAR-TELEGRAM, 4/15).
CABLE NOTES: ESPN’s coverage of the ’04-05 PBA Tour was the net’s most-viewed PBA season ever with an average of 817,000 HHs, surpassing the previous high of 775,000 HHs in ’02-03. Compared to last year, ESPN’s 20 telecasts posted increases of 12% in HHs (817,000 from 731,000) and 13% in ratings (0.9 from 0.8) (ESPN). The Riddick Bowe-Billy Zumbrun fight on FSN’s “BDSSP” on April 7 earned a 0.54/ (303,000 HH) rating (FSN).
