Time To Bounce: Reebok Pulls 50 Cent Spot From British TV

Reebok Not Getting Money’s Worth From 50 Cent Spot In U.K.

Reebok “has withdrawn a commercial featuring rapper 50 Cent from British television after viewers complained that it glamorized guns,” according to BLOOMBERG NEWS. U.K. Advertising Standards Authority spokesperson Donna Mitchell said more than 50 viewers complained that the spot, in which 50 Cent counts from one to nine in reference to having been shot nine times, “glorifies gun culture.” The ad is part of Reebok’s “I Am What I Am” campaign, and Reebok Senior VP & Chief Communications Officer Denise Kaigler said it is “intended to be a positive and empowering celebration of this right of freedom and self-expression, individuality and authenticity” (BLOOMBERG NEWS, 4/15).