SBD/Issue 135/The Back of the Book

Top Ad Spenders With Olympic Affiliation

The following presents ‘04’s top sports advertising spenders with Olympic affiliations (Nielsen Monitor Plus).

TOP AD SPENDERS WITH OLYMPIC AFFILIATIONS
COMPANY (RK)
'04 SPORTS SPENDING
% +/- FROM '03
OLYMPIC AFFIL.
Anheuser-Busch (1)
$293,400,122
34.5%
USOC partner
Chevrolet (2)
$219,995,815
61.9%
USOC partner
Coca-Cola (5)
$142,761,624
121.3%
TOP
Visa (9)
$136,070,954
72.2%
TOP
McDonald’s (12)
$101,010,628
94.9%
TOP
Home Depot (17)
$76,059,044
53.5%
USOC sponsor
Allstate (20)
$72,620,838
157.4%
USOC sponsor
Cadillac (24)
$66,993,569
34.4%
USOC partner
AT&T (26)
$63,860,924
77.5%
USOC partner
GMC Truck (29)
$60,949,661
120.0%
USOC partner
Pontiac (45)
$47,715,825
-14.6%
USOC partner
Saturn (47)
$47,208,202
31.4%
USOC partner
Bank of America (49)
$43,892,109
NA
USOC partner
Xerox (68)
$31,842,167
305.2%
TOP
Samsung (88)
$24,730,191
1071.1%
TOP
Eastman Kodak (91)
$24,229,999
8496.2%
TOP
General Electric (95)
$23,243,168
631.4%
TV rights holder


NOTE: Spending is based on standard rate-card prices for specific national and regional broadcasts, multiplied by the length of time a particular ad aired.

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