Overnight Nielsen Ratings Poll: NFL Best For Reaching Males 18-34 Top Sports Events On StubHub In '10 Sports Execs Say Under Armour Had Big '10 Poll: ND Offers Best Sponsor Opportunity Overnight Nielsen Ratings Heat Attendance Up 14.4% To Date NBA Attendance Remains Flat Bowl Game Gifts For Players ESPN, ESPN2 In Just Under 100M Homes
Upcoming Conferences and Events
SBD/Issue 135/The Back of the Book
Top Ad Spenders With Olympic Affiliation
Published April 7, 2005
The following presents ‘04’s top sports advertising spenders with Olympic affiliations (Nielsen Monitor Plus).
NOTE: Spending is based on standard rate-card prices for specific national and regional broadcasts, multiplied by the length of time a particular ad aired.
Return to top
TOP AD SPENDERS WITH OLYMPIC AFFILIATIONS |
|||
| COMPANY (RK) |
'04 SPORTS SPENDING |
% +/- FROM '03 |
OLYMPIC AFFIL. |
|---|---|---|---|
| Anheuser-Busch (1) | $293,400,122 |
34.5% |
USOC partner |
| Chevrolet (2) | $219,995,815 |
61.9% |
USOC partner |
| Coca-Cola (5) | $142,761,624 |
121.3% |
TOP |
| Visa (9) | $136,070,954 |
72.2% |
TOP |
| McDonald’s (12) | $101,010,628 |
94.9% |
TOP |
| Home Depot (17) | $76,059,044 |
53.5% |
USOC sponsor |
| Allstate (20) | $72,620,838 |
157.4% |
USOC sponsor |
| Cadillac (24) | $66,993,569 |
34.4% |
USOC partner |
| AT&T (26) | $63,860,924 |
77.5% |
USOC partner |
| GMC Truck (29) | $60,949,661 |
120.0% |
USOC partner |
| Pontiac (45) | $47,715,825 |
-14.6% |
USOC partner |
| Saturn (47) | $47,208,202 |
31.4% |
USOC partner |
| Bank of America (49) | $43,892,109 |
NA |
USOC partner |
| Xerox (68) | $31,842,167 |
305.2% |
TOP |
| Samsung (88) | $24,730,191 |
1071.1% |
TOP |
| Eastman Kodak (91) | $24,229,999 |
8496.2% |
TOP |
| General Electric (95) | $23,243,168 |
631.4% |
TV rights holder |
NOTE: Spending is based on standard rate-card prices for specific national and regional broadcasts, multiplied by the length of time a particular ad aired.
