Ad Inventory For NCAA Tourney 95% Sold Sporting KC Unveils '14 TV Schedule Steedman Named AEG Facilities COO OSU Partners With Sporting Innovations Yahoo Named MLB.com's Fantasy Game Cuban To Visit USF Sport Management Program Details Emerge About Rio Games Golf Fields Torrey Pines Likely To Host '21 U.S. Open Ross Wants To Pay For Stadium Upgrade Martha Ford Takes Over Lions Ownership
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The following presents ‘04’s top sports advertising spenders with Olympic affiliations (Nielsen Monitor Plus).TOP AD SPENDERS WITH OLYMPIC AFFILIATIONSCOMPANY (RK)'04 SPORTS SPENDING% +/- FROM '03OLYMPIC AFFIL.
Anheuser-Busch (1)$293,400,12234.5%USOC partner Chevrolet (2)$219,995,81561.9%USOC partner Coca-Cola (5)$142,761,624121.3%TOP Visa (9)$136,070,95472.2%TOP McDonald’s (12)$101,010,62894.9%TOP Home Depot (17)$76,059,04453.5%USOC sponsor Allstate (20)$72,620,838157.4%USOC sponsor Cadillac (24)$66,993,56934.4%USOC partner AT&T (26)$63,860,92477.5%USOC partner GMC Truck (29)$60,949,661120.0%USOC partner Pontiac (45)$47,715,825-14.6%USOC partner Saturn (47)$47,208,20231.4%USOC partner Bank of America (49)$43,892,109NAUSOC partner Xerox (68)$31,842,167305.2%TOP Samsung (88)$24,730,1911071.1%TOP Eastman Kodak (91)$24,229,9998496.2%TOP General Electric (95)$23,243,168631.4%TV rights holder
NOTE: Spending is based on standard rate-card prices for specific national and regional broadcasts, multiplied by the length of time a particular ad aired.