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Top Ad Spenders With Olympic Affiliation
The following presents ‘04’s top sports advertising spenders with Olympic affiliations (Nielsen Monitor Plus).
TOP AD SPENDERS WITH OLYMPIC AFFILIATIONSCOMPANY (RK)'04 SPORTS SPENDING% +/- FROM '03OLYMPIC AFFIL.Anheuser-Busch (1) $293,400,12234.5%USOC partnerChevrolet (2) $219,995,81561.9%USOC partnerCoca-Cola (5) $142,761,624121.3%TOPVisa (9) $136,070,95472.2%TOPMcDonald’s (12) $101,010,62894.9%TOPHome Depot (17) $76,059,04453.5%USOC sponsorAllstate (20) $72,620,838157.4%USOC sponsorCadillac (24) $66,993,56934.4%USOC partnerAT&T (26) $63,860,92477.5%USOC partnerGMC Truck (29) $60,949,661120.0%USOC partnerPontiac (45) $47,715,825-14.6%USOC partnerSaturn (47) $47,208,20231.4%USOC partnerBank of America (49) $43,892,109NAUSOC partnerXerox (68) $31,842,167305.2%TOPSamsung (88) $24,730,1911071.1%TOPEastman Kodak (91) $24,229,9998496.2%TOPGeneral Electric (95) $23,243,168631.4%TV rights holder
NOTE: Spending is based on standard rate-card prices for specific national and regional broadcasts, multiplied by the length of time a particular ad aired.
