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The following presents ‘04’s top sports advertising spenders with Olympic affiliations (Nielsen Monitor Plus).TOP AD SPENDERS WITH OLYMPIC AFFILIATIONSCOMPANY (RK)'04 SPORTS SPENDING% +/- FROM '03OLYMPIC AFFIL.
Anheuser-Busch (1)$293,400,12234.5%USOC partner Chevrolet (2)$219,995,81561.9%USOC partner Coca-Cola (5)$142,761,624121.3%TOP Visa (9)$136,070,95472.2%TOP McDonald’s (12)$101,010,62894.9%TOP Home Depot (17)$76,059,04453.5%USOC sponsor Allstate (20)$72,620,838157.4%USOC sponsor Cadillac (24)$66,993,56934.4%USOC partner AT&T (26)$63,860,92477.5%USOC partner GMC Truck (29)$60,949,661120.0%USOC partner Pontiac (45)$47,715,825-14.6%USOC partner Saturn (47)$47,208,20231.4%USOC partner Bank of America (49)$43,892,109NAUSOC partner Xerox (68)$31,842,167305.2%TOP Samsung (88)$24,730,1911071.1%TOP Eastman Kodak (91)$24,229,9998496.2%TOP General Electric (95)$23,243,168631.4%TV rights holder
NOTE: Spending is based on standard rate-card prices for specific national and regional broadcasts, multiplied by the length of time a particular ad aired.