SBD/Issue 135/The Back of the Book

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  • Top Ad Spenders With Olympic Affiliation

    The following presents ‘04’s top sports advertising spenders with Olympic affiliations (Nielsen Monitor Plus).

    TOP AD SPENDERS WITH OLYMPIC AFFILIATIONS
    COMPANY (RK)
    '04 SPORTS SPENDING
    % +/- FROM '03
    OLYMPIC AFFIL.
    Anheuser-Busch (1)
    $293,400,122
    34.5%
    USOC partner
    Chevrolet (2)
    $219,995,815
    61.9%
    USOC partner
    Coca-Cola (5)
    $142,761,624
    121.3%
    TOP
    Visa (9)
    $136,070,954
    72.2%
    TOP
    McDonald’s (12)
    $101,010,628
    94.9%
    TOP
    Home Depot (17)
    $76,059,044
    53.5%
    USOC sponsor
    Allstate (20)
    $72,620,838
    157.4%
    USOC sponsor
    Cadillac (24)
    $66,993,569
    34.4%
    USOC partner
    AT&T (26)
    $63,860,924
    77.5%
    USOC partner
    GMC Truck (29)
    $60,949,661
    120.0%
    USOC partner
    Pontiac (45)
    $47,715,825
    -14.6%
    USOC partner
    Saturn (47)
    $47,208,202
    31.4%
    USOC partner
    Bank of America (49)
    $43,892,109
    NA
    USOC partner
    Xerox (68)
    $31,842,167
    305.2%
    TOP
    Samsung (88)
    $24,730,191
    1071.1%
    TOP
    Eastman Kodak (91)
    $24,229,999
    8496.2%
    TOP
    General Electric (95)
    $23,243,168
    631.4%
    TV rights holder


    NOTE: Spending is based on standard rate-card prices for specific national and regional broadcasts, multiplied by the length of time a particular ad aired.

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