Wasserman L.A. Committee OKs Mayor Signing Bid Contract Danica Patrick Renews Healthcare Partnership DraftKings Breaking Ad Campaign ESPN Adding New College Sports Service Mariners Fire GM Jack Zduriencik 49ers Take Another Image Hit With Brooks Charge Yahoo's Forde Balances CFB, Daughter's Swim Meet Russell Wilson Clarifies Water Comments Dolphins Unveil Sun Life Stadium Renovations
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The following presents ‘04’s top sports advertising spenders with Olympic affiliations (Nielsen Monitor Plus).TOP AD SPENDERS WITH OLYMPIC AFFILIATIONSCOMPANY (RK)'04 SPORTS SPENDING% +/- FROM '03OLYMPIC AFFIL.
Anheuser-Busch (1)$293,400,12234.5%USOC partner Chevrolet (2)$219,995,81561.9%USOC partner Coca-Cola (5)$142,761,624121.3%TOP Visa (9)$136,070,95472.2%TOP McDonald’s (12)$101,010,62894.9%TOP Home Depot (17)$76,059,04453.5%USOC sponsor Allstate (20)$72,620,838157.4%USOC sponsor Cadillac (24)$66,993,56934.4%USOC partner AT&T (26)$63,860,92477.5%USOC partner GMC Truck (29)$60,949,661120.0%USOC partner Pontiac (45)$47,715,825-14.6%USOC partner Saturn (47)$47,208,20231.4%USOC partner Bank of America (49)$43,892,109NAUSOC partner Xerox (68)$31,842,167305.2%TOP Samsung (88)$24,730,1911071.1%TOP Eastman Kodak (91)$24,229,9998496.2%TOP General Electric (95)$23,243,168631.4%TV rights holder
NOTE: Spending is based on standard rate-card prices for specific national and regional broadcasts, multiplied by the length of time a particular ad aired.