Brickyard 400 Rebounds From Low '15 Audience Bettman Denies CTE-Concussions Link Big Ten's Delany Hints At Retirement SMU Spending $150M On New Football Facilities HBO's "Real Sports" Hones In On IOC MLS Execs Hosting Technology Event In San Jose Jordan Breaks Silence On Recent Social Unrest Sale Says White Sox Put Business Ahead Of Winning Borders Addresses WNBA Fines Yahoo Sports To Use Current Name For Now
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The following presents ‘04’s top sports advertising spenders with Olympic affiliations (Nielsen Monitor Plus).TOP AD SPENDERS WITH OLYMPIC AFFILIATIONSCOMPANY (RK)'04 SPORTS SPENDING% +/- FROM '03OLYMPIC AFFIL.
Anheuser-Busch (1)$293,400,12234.5%USOC partner Chevrolet (2)$219,995,81561.9%USOC partner Coca-Cola (5)$142,761,624121.3%TOP Visa (9)$136,070,95472.2%TOP McDonald’s (12)$101,010,62894.9%TOP Home Depot (17)$76,059,04453.5%USOC sponsor Allstate (20)$72,620,838157.4%USOC sponsor Cadillac (24)$66,993,56934.4%USOC partner AT&T (26)$63,860,92477.5%USOC partner GMC Truck (29)$60,949,661120.0%USOC partner Pontiac (45)$47,715,825-14.6%USOC partner Saturn (47)$47,208,20231.4%USOC partner Bank of America (49)$43,892,109NAUSOC partner Xerox (68)$31,842,167305.2%TOP Samsung (88)$24,730,1911071.1%TOP Eastman Kodak (91)$24,229,9998496.2%TOP General Electric (95)$23,243,168631.4%TV rights holder
NOTE: Spending is based on standard rate-card prices for specific national and regional broadcasts, multiplied by the length of time a particular ad aired.