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SBD/Issue 135/Sponsorships, Advertising & Marketing
Hitting The Green: Top Golfers’ Endorsement Deals
Published April 7, 2005
As the 69th Masters begins today at Augusta National, THE DAILY lists the endorsement
deals for the top 25 players according to the Official World Golf Rankings, as
well as some other notables in the tournament's field of 88. Today, we list equipment-related
agreements, including ball, driver, irons, putter, bag and glove. It should be
noted that many golfers do not sign putter endorsement deals, preferring the freedom
to switch clubs. Yes! and STX putters do not offer endorsements. Tomorrow, look
for other deals such as apparel, hat and shirt patches, shoes and other categories
(THE DAILY).
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| RK | Name | Ball | Driver | Irons | Putter | Bag | Glove |
|---|---|---|---|---|---|---|---|
| 1 | Vijay Singh | Titleist | Cleveland | Cleveland | Never Compromise | Cleveland | Titleist |
| 2 | Tiger Woods | Nike | Nike | Nike | None | Buick | Nike |
| 3 | Ernie Els | Titleist | Titleist | Titleist | Scotty Cameron | Titleist | Titleist |
| 4 | Phil Mickelson | Callaway | Callaway | Callaway | Callaway | Callaway | Callaway |
| 5 | Retief Goosen | Titleist | TaylorMade | TaylorMade | None | TaylorMade | Titleist |
| 6 | Padraig Harrington | Titleist | Wilson Staff | Wilson Staff | Wilson Staff | Wilson Staff; Appleby Jewelers | Titleist |
| 7 | Sergio Garcia | Maxfli | TaylorMade | TaylorMade | TaylorMade | TaylorMade | Maxfli |
| 8 | David Toms | Titleist | Cleveland | Cleveland | None | Cleveland; Sharpie | Titleist |
| 9 | Adam Scott | Titleist | Titleist | Titleist | Scotty Cameron | Titleist | Titleist |
| 10 | Stewart Cink | Nike | Nike | Nike | Nike | Nike | Nike |
| 11 | Mike Weir | Titleist | TaylorMade | TaylorMade | Scotty Cameron | TaylorMade | FootJoy |
| 12 | Davis Love III | Titleist | Titleist | Titleist | Scotty Cameron | Titleist | FootJoy |
| 13 | Stuart Appleby | Bridgestone | Bridgestone | Bridgestone | None | Bridgestone | Bridgestone |
| 14 | Kenny Perry | Titleist | TaylorMade | TaylorMade | None | TaylorMade | FootJoy |
| 15 | Chris DiMarco | Titleist | PING | PING | None | PING | FootJoy |
| 16 | Luke Donald | Titleist | Titleist | Mizuno | Scotty Cameron | Mizuno | FootJoy |
| 17 | Darren Clarke | Titleist | TaylorMade | TaylorMade | TaylorMade | TaylorMade | Titleist |
| 18 | Miguel Angel Jimenez | Srixon | PING | PING | PING | PING | Srixon |
| 19 | Chad Campbell | Titleist | None | None | None | None | FootJoy |
| 20 | Scott Verplank | Titleist | TaylorMade | TaylorMade | None | TaylorMade | Titleist |
| 21 | Tom Lehman | Srixon | TaylorMade | TaylorMade | None | TaylorMade | Srixon |
| 22 | Fred Funk | Titleist | TaylorMade | TaylorMade | None | TaylorMade | Titleist |
| 23 | Shigeki Maruyama | Bridgestone | Bridgestone | Bridgestone | Scotty Cameron | Paradiso | Bridgestone |
| 24 | Justin Leonard | Nike | Nike | Nike | None | Nike | Nike |
| 25 | Stephen Ames | Nike | Nike | Nike | MacGregor | Nike | Nike |
| RK | Notables | Ball | Driver | Irons | Putter | Bag | Glove |
| 26 | Lee Westwood | Titleist | PING | PING | PING | PING | Titleist |
| 29 | KJ Choi | Nike | Nike | Nike | None | Nike | Nike |
| 30 | Todd Hamilton | Titleist | TaylorMade | TaylorMade | None | TaylorMade | FootJoy |
| 32 | Jim Furyk | Callaway | Titleist | Ben Hogan | Odyssey | Ben Hogan | Callaway |
| 35 | Paul Casey | Nike | Nike | Nike | Scotty Cameron | Nike | Nike |
| 36 | Fred Couples | Bridgestone | TaylorMade | Bridgestone | TaylorMade | Bridgestone | Bridgestone |
| 37 | Charles Howell III | Callaway | Callaway | Callaway | Callaway | Callaway | Callaway |
| 49 | John Daly | Dunlop Sports | Dunlop Sports | Dunlop Sports | Dunlop Sports | Dunlop Sports; Hooters | Dunlop Sports |
| 60 | Fredrik Jacobson | Titleist | Titleist | Titleist | None | Kraft | FootJoy |
| 74 | Jose Maria Olazabal | Titleist | MacGregor | MacGregor | MacGregor | MacGregor | Titleist |
| 76 | Bernhard Langer | Ben Hogan | Callaway | Ben Hogan | None | Ben Hogan; Linde | Ben Hogan |
| 114 | Mark O'Meara | Titleist | Titleist | Titleist | Scotty Cameron | Titleist | Titleist |
RUMOR: In DC, Barker Davis reports “this week’s most outrageous rumor
for the caddie clique” is that Mickelson switched from Titleist to Callaway
last September “because he has run up considerable gambling debts.” But Callaway
officials “are irate about the rumor and yesterday explained that ... they had
an intensive background check done on Mickelson’s gambling history.” A Callaway
source: “It came back completely clean” (WASHINGTON POST, 4/7).
