SBD/Issue 135/Sponsorships, Advertising & Marketing

Hitting The Green: Top Golfers’ Endorsement Deals

As the 69th Masters begins today at Augusta National, THE DAILY lists the endorsement deals for the top 25 players according to the Official World Golf Rankings, as well as some other notables in the tournament's field of 88. Today, we list equipment-related agreements, including ball, driver, irons, putter, bag and glove. It should be noted that many golfers do not sign putter endorsement deals, preferring the freedom to switch clubs. Yes! and STX putters do not offer endorsements. Tomorrow, look for other deals such as apparel, hat and shirt patches, shoes and other categories (THE DAILY).

RK Name Ball Driver Irons Putter Bag Glove
1 Vijay Singh Titleist Cleveland Cleveland Never Compromise Cleveland Titleist
2 Tiger Woods Nike Nike Nike None Buick Nike
3 Ernie Els Titleist Titleist Titleist Scotty Cameron Titleist Titleist
4 Phil Mickelson Callaway Callaway Callaway Callaway Callaway Callaway
5 Retief Goosen Titleist TaylorMade TaylorMade None TaylorMade Titleist
6 Padraig Harrington Titleist Wilson Staff Wilson Staff Wilson Staff Wilson Staff; Appleby Jewelers Titleist
7 Sergio Garcia Maxfli TaylorMade TaylorMade TaylorMade TaylorMade Maxfli
8 David Toms Titleist Cleveland Cleveland None Cleveland; Sharpie Titleist
9 Adam Scott Titleist Titleist Titleist Scotty Cameron Titleist Titleist
10 Stewart Cink Nike Nike Nike Nike Nike Nike
11 Mike Weir Titleist TaylorMade TaylorMade Scotty Cameron TaylorMade FootJoy
12 Davis Love III Titleist Titleist Titleist Scotty Cameron Titleist FootJoy
13 Stuart Appleby Bridgestone Bridgestone Bridgestone None Bridgestone Bridgestone
14 Kenny Perry Titleist TaylorMade TaylorMade None TaylorMade FootJoy
15 Chris DiMarco Titleist PING PING None PING FootJoy
16 Luke Donald Titleist Titleist Mizuno Scotty Cameron Mizuno FootJoy
17 Darren Clarke Titleist TaylorMade TaylorMade TaylorMade TaylorMade Titleist
18 Miguel Angel Jimenez Srixon PING PING PING PING Srixon
19 Chad Campbell Titleist None None None None FootJoy
20 Scott Verplank Titleist TaylorMade TaylorMade None TaylorMade Titleist
21 Tom Lehman Srixon TaylorMade TaylorMade None TaylorMade Srixon
22 Fred Funk Titleist TaylorMade TaylorMade None TaylorMade Titleist
23 Shigeki Maruyama Bridgestone Bridgestone Bridgestone Scotty Cameron Paradiso Bridgestone
24 Justin Leonard Nike Nike Nike None Nike Nike
25 Stephen Ames Nike Nike Nike MacGregor Nike Nike
               
RK Notables Ball Driver Irons Putter Bag Glove
26 Lee Westwood Titleist PING PING PING PING Titleist
29 KJ Choi Nike Nike Nike None Nike Nike
30 Todd Hamilton Titleist TaylorMade TaylorMade None TaylorMade FootJoy
32 Jim Furyk Callaway Titleist Ben Hogan Odyssey Ben Hogan Callaway
35 Paul Casey Nike Nike Nike Scotty Cameron Nike Nike
36 Fred Couples Bridgestone TaylorMade Bridgestone TaylorMade Bridgestone Bridgestone
37 Charles Howell III Callaway Callaway Callaway Callaway Callaway Callaway
49 John Daly Dunlop Sports Dunlop Sports Dunlop Sports Dunlop Sports Dunlop Sports; Hooters Dunlop Sports
60 Fredrik Jacobson Titleist Titleist Titleist None Kraft FootJoy
74 Jose Maria Olazabal Titleist MacGregor MacGregor MacGregor MacGregor Titleist
76 Bernhard Langer Ben Hogan Callaway Ben Hogan None Ben Hogan; Linde Ben Hogan
114 Mark O'Meara Titleist Titleist Titleist Scotty Cameron Titleist Titleist

RUMOR: In DC, Barker Davis reports “this week’s most outrageous rumor for the caddie clique” is that Mickelson switched from Titleist to Callaway last September “because he has run up considerable gambling debts.” But Callaway officials “are irate about the rumor and yesterday explained that ... they had an intensive background check done on Mickelson’s gambling history.” A Callaway source: “It came back completely clean” (WASHINGTON POST, 4/7).



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