McIlroy Experimenting With TaylorMade Clubs Google OTT May Have CBS' NFL Games Tiger Woods Launches New Company TGR Upcoming IPO Will Value Acushnet At $1.7B "TNF" Down Slightly From Last Year LeBron James Starring In New Sprite Campaign Fewer Fan Incidents Sunday At Ryder Cup Dustin Johnson Re-Ups With Adidas For Apparel Palmer Leaves Unique Marketing Legacy Golf Icon Arnold Palmer Passes Away At 87
SBD/Issue 135/Sponsorships, Advertising & Marketing
’05 Masters Marks Return Of Sponsors After Two-Year Absence
Published April 7, 2005
|Johnson Claims That The Masters
Does Not Need Corporate Sponsors
HAPPY RETURN: Augusta National Chair Hootie Johnson said that The Masters “could have gone on ‘indefinitely’ without sponsors.” But in Pittsburgh, Gerry Dulac notes Augusta “wants to expand its practice area by 2010 ... and it will be an expensive project.” Johnson: “This will be pretty demanding financially. It would stretch out a long time without sponsors, so we are happy to have them” (PITTSBURGH POST-GAZETTE, 4/7). Johnson, on sponsors returning to Masters TV coverage on CBS and USA: “I do not think four minutes an hour for commercials is an imposition on our viewers” (GOLFWEEK, 4/9 issue).
FOR MORE: For news around TV coverage of this year’s Masters.