CBS/Turner Strong For NCAA Opening Day Site Crashes For Last-Minute Bracket Participants Turner's Ernie Johnson Talks NCAA Tourney Minding My Business With CBS Sports' Tracy Wolfson CBS Doesn't Delay Bracket Reveal This Year Moonves: NFL Bids Will Include Facebook, Google NCAA Selection Show Reduced To 90 Minutes McManus: Sports Important For Broadcast TV Network TV Now Crucial Element For Boxing CBS' Q4 Ad Revenue Hurt By Fewer "TNF" Games
SBD/Issue 135/Sponsorships, Advertising & Marketing
’05 Masters Marks Return Of Sponsors After Two-Year Absence
Published April 7, 2005
|Johnson Claims That The Masters
Does Not Need Corporate Sponsors
HAPPY RETURN: Augusta National Chair Hootie Johnson said that The Masters “could have gone on ‘indefinitely’ without sponsors.” But in Pittsburgh, Gerry Dulac notes Augusta “wants to expand its practice area by 2010 ... and it will be an expensive project.” Johnson: “This will be pretty demanding financially. It would stretch out a long time without sponsors, so we are happy to have them” (PITTSBURGH POST-GAZETTE, 4/7). Johnson, on sponsors returning to Masters TV coverage on CBS and USA: “I do not think four minutes an hour for commercials is an imposition on our viewers” (GOLFWEEK, 4/9 issue).
FOR MORE: For news around TV coverage of this year’s Masters.