SBD/Issue 135/Sponsorships, Advertising & MarketingPrint All
Johnson Claims That The Masters
Does Not Need Corporate Sponsors
HAPPY RETURN: Augusta National Chair Hootie Johnson said that The Masters “could have gone on ‘indefinitely’ without sponsors.” But in Pittsburgh, Gerry Dulac notes Augusta “wants to expand its practice area by 2010 ... and it will be an expensive project.” Johnson: “This will be pretty demanding financially. It would stretch out a long time without sponsors, so we are happy to have them” (PITTSBURGH POST-GAZETTE, 4/7). Johnson, on sponsors returning to Masters TV coverage on CBS and USA: “I do not think four minutes an hour for commercials is an imposition on our viewers” (GOLFWEEK, 4/9 issue).
FOR MORE: For news around TV coverage of this year’s Masters.
The NBA has inked a multi-year marketing partnership designating Beijing-based China Mobile Communications Corp. as the league’s official telecom service provider in China. China Mobile gets the rights to use NBA marketing assets to promote its services and to distribute NBA wireless content throughout the country, including scores and stats, downloads of NBA logos and player images, and other interactive elements. Focusing on China Mobile’s M-Zone platform, a subscription package targeting teens and young adults, the company will activate its new partnership via consumer promos, sponsorship of the league’s national and regional TV programming, the NBA’s Chinese Web site and league events in the country (NBA).
NBA’s Mark Fischer (l) And Heidi Ueberroth (c) With China Mobile VP Lu Xiangdong
Cubs Single Out Payroll As Reason
For Adding Rotating Signage
Two Minutes For Hooking:
Easton Sports Release Pulled
As the 69th Masters begins today at Augusta National, THE DAILY lists the endorsement deals for the top 25 players according to the Official World Golf Rankings, as well as some other notables in the tournament's field of 88. Today, we list equipment-related agreements, including ball, driver, irons, putter, bag and glove. It should be noted that many golfers do not sign putter endorsement deals, preferring the freedom to switch clubs. Yes! and STX putters do not offer endorsements. Tomorrow, look for other deals such as apparel, hat and shirt patches, shoes and other categories (THE DAILY).
RK Name Ball Driver Irons Putter Bag Glove 1 Vijay Singh Titleist Cleveland Cleveland Never Compromise Cleveland Titleist 2 Tiger Woods Nike Nike Nike None Buick Nike 3 Ernie Els Titleist Titleist Titleist Scotty Cameron Titleist Titleist 4 Phil Mickelson Callaway Callaway Callaway Callaway Callaway Callaway 5 Retief Goosen Titleist TaylorMade TaylorMade None TaylorMade Titleist 6 Padraig Harrington Titleist Wilson Staff Wilson Staff Wilson Staff Wilson Staff; Appleby Jewelers Titleist 7 Sergio Garcia Maxfli TaylorMade TaylorMade TaylorMade TaylorMade Maxfli 8 David Toms Titleist Cleveland Cleveland None Cleveland; Sharpie Titleist 9 Adam Scott Titleist Titleist Titleist Scotty Cameron Titleist Titleist 10 Stewart Cink Nike Nike Nike Nike Nike Nike 11 Mike Weir Titleist TaylorMade TaylorMade Scotty Cameron TaylorMade FootJoy 12 Davis Love III Titleist Titleist Titleist Scotty Cameron Titleist FootJoy 13 Stuart Appleby Bridgestone Bridgestone Bridgestone None Bridgestone Bridgestone 14 Kenny Perry Titleist TaylorMade TaylorMade None TaylorMade FootJoy 15 Chris DiMarco Titleist PING PING None PING FootJoy 16 Luke Donald Titleist Titleist Mizuno Scotty Cameron Mizuno FootJoy 17 Darren Clarke Titleist TaylorMade TaylorMade TaylorMade TaylorMade Titleist 18 Miguel Angel Jimenez Srixon PING PING PING PING Srixon 19 Chad Campbell Titleist None None None None FootJoy 20 Scott Verplank Titleist TaylorMade TaylorMade None TaylorMade Titleist 21 Tom Lehman Srixon TaylorMade TaylorMade None TaylorMade Srixon 22 Fred Funk Titleist TaylorMade TaylorMade None TaylorMade Titleist 23 Shigeki Maruyama Bridgestone Bridgestone Bridgestone Scotty Cameron Paradiso Bridgestone 24 Justin Leonard Nike Nike Nike None Nike Nike 25 Stephen Ames Nike Nike Nike MacGregor Nike Nike RK Notables Ball Driver Irons Putter Bag Glove 26 Lee Westwood Titleist PING PING PING PING Titleist 29 KJ Choi Nike Nike Nike None Nike Nike 30 Todd Hamilton Titleist TaylorMade TaylorMade None TaylorMade FootJoy 32 Jim Furyk Callaway Titleist Ben Hogan Odyssey Ben Hogan Callaway 35 Paul Casey Nike Nike Nike Scotty Cameron Nike Nike 36 Fred Couples Bridgestone TaylorMade Bridgestone TaylorMade Bridgestone Bridgestone 37 Charles Howell III Callaway Callaway Callaway Callaway Callaway Callaway 49 John Daly Dunlop Sports Dunlop Sports Dunlop Sports Dunlop Sports Dunlop Sports; Hooters Dunlop Sports 60 Fredrik Jacobson Titleist Titleist Titleist None Kraft FootJoy 74 Jose Maria Olazabal Titleist MacGregor MacGregor MacGregor MacGregor Titleist 76 Bernhard Langer Ben Hogan Callaway Ben Hogan None Ben Hogan; Linde Ben Hogan 114 Mark O'Meara Titleist Titleist Titleist Scotty Cameron Titleist Titleist
RUMOR: In DC, Barker Davis reports “this week’s most outrageous rumor for the caddie clique” is that Mickelson switched from Titleist to Callaway last September “because he has run up considerable gambling debts.” But Callaway officials “are irate about the rumor and yesterday explained that ... they had an intensive background check done on Mickelson’s gambling history.” A Callaway source: “It came back completely clean” (WASHINGTON POST, 4/7).