ESPN May Give Greenberg His Own Show Dick's Renews USOC Sponsorship NHL Hires Pandora's Heidi Browning New TeeSpring Combines NFL, Music Infiniti Partners With Braves Plank's Port Covington Development Approved Lynx Open WNBA Semifinals At Xcel Energy Center Gretzky To Play Role In NHL Centennial Plans Dr. J Sells Rights To Name, Image NFL Viewership Continues Rocky Start To '16
SBD/Issue 135/Front Page
Published April 7, 2005
“They’re trying to build the league around him and he has not spoken a word in a commercial. Nike needs to showcase his personality, and I’d like to know more about him.”
TNT’s Charles Barkley, on Nike endorser and Cavaliers F LeBron James (“The Big Idea with Donny Deutsch,” CNBC, 4/6).