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SBD/Issue 135/Front Page
Published April 7, 2005
“They’re trying to build the league around him and he has not spoken a word in a commercial. Nike needs to showcase his personality, and I’d like to know more about him.”
TNT’s Charles Barkley, on Nike endorser and Cavaliers F LeBron James (“The Big Idea with Donny Deutsch,” CNBC, 4/6).