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SBD/Issue 127/The Back of the Book
PGA Tour Broadcasts: When Tiger Finishes Well, So Do Ratings
Published March 24, 2005
The following presents ’05 ratings for weekend coverage of PGA Tour events through March 20 as compared with ’04. In three of the four events in which Tiger Woods bettered his performance from ’04, the ratings improved as well. In the two performances in which Tiger’s performance declined from ’04, the ratings were down from ’04 as well.
|
SEASON-TO-DATE:
PGA TOUR THROUGH MARCH 20
|
|||||||
|
SATURDAY
|
SUNDAY
|
||||||
|
DATES
|
EVENT |
TIGER
'05/'04
|
NET
|
'05/'04
|
%+/-
|
'05/'04
|
%+/-
|
|
Jan.
8-9
|
Mercedes Champ. |
T3/T4
|
ESPN
|
1.2/0.72
|
66.0%
|
2.2/1.30
|
69.2%
|
|
Jan.
15-16
|
Sony Open |
ESPN
|
0.7/0.95
|
-26.3%
|
1.2/0.97
|
23.7%
|
|
|
Jan.
22-23
|
Buick Invitational^ |
1/T10
|
ABC
|
2.0/3.1
|
-35.5%
|
2.3/4.4
|
-47.7%
|
|
Jan.
29-30
|
Bob Hope Classic |
ABC
|
2.0/2.0
|
0.0%
|
3.2/3.8
|
-15.8%
|
|
|
Feb.
5-6
|
FBR Open^^ |
CBS
|
2.4/2.5
|
-4.0%
|
3.0/3.0
|
0.0%
|
|
|
Feb.
12-13
|
Pebble Beach |
CBS
|
3.0/2.5
|
20.0%
|
4.0/3.4
|
17.6%
|
|
|
Feb.
19-20
|
Nissan Open^^^ |
T13/T7
|
ABC
|
1.4/2.8
|
-50.0%
|
2.9/3.9
|
-25.6%
|
|
Feb.
26-27
|
WGC-Accenture |
T17/1
|
ABC
|
2.1/3.5
|
-4.0%
|
2.0/4.8
|
-58.3%
|
|
Feb.
26-27
|
Chrysler Classic |
USA
|
.57/.43
|
32.6%
|
.25/.30
|
-16.7%
|
|
|
March
5-6
|
Ford Championship |
1/NA
|
NBC
|
3.2/2.1
|
52.4%
|
5.5/2.8
|
96.4%
|
|
March
12-13
|
Honda Classic |
NBC
|
1.7/1.8
|
-5.6%
|
2.5/2.6
|
-3.8%
|
|
|
March
19-20
|
Bay Hill Invitational |
T23/T46
|
NBC
|
2.3/2.1
|
9.5%
|
2.8/2.5
|
12.0%
|
NOTES: Cable ratings listed are coverage area ratings. ^ = CBS provided coverage in ‘04. ^^ = ABC provided coverage in ’04. ^^^ = No golf played on Saturday due to rain. Sunday’s coverage featured the tournament’s second, and final round, of play. NA = Not applicable. Tiger Woods did not play in the Ford Championship in ’04 (THE DAILY).
