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SBD/Issue 127/Sports Media
CBS’ Average Fast-National Rating Up For NCAA’s First Rounds
Published March 24, 2005
CBS has averaged a 5.6/13 fast-national Nielsen rating for the first four days of the NCAA men’s basketball tournament, up 2% from ’04. The following presents fast-national ratings for each window of CBS’ coverage of the tournament’s first two rounds (THE DAILY).
|
CBS' NCAA TOURNAMENT RATINGS
|
|||
|
WINDOW
|
RATING
|
'04
|
% +/-
|
|---|---|---|---|
| FIRST ROUND (3/17) | |||
| 12:15-2:45pm |
3.3/11
|
3.3/11
|
0.0%
|
| 2:45-5:30pm |
3.7/10
|
3.7/11
|
0.0%
|
| 7:00-9:45pm |
5.7/10
|
6.2/11
|
-8.1%
|
| 9:45pm-12:00am |
6.3/11
|
6.2/12
|
1.6%
|
| ONE DAY AVERAGE |
4.7/10
|
4.8/10
|
-2.0%
|
| FIRST ROUND (3/18) | |||
| 12:15-2:45pm |
3.6/12
|
3.5/12
|
2.9%
|
| 2:45-5:30pm |
4.0/12
|
4.3/13
|
-7.0%
|
| 7:00-9:30pm |
5.8/11
|
5.4/10
|
7.4%
|
| 9:30pm-12:15am |
6.0/11
|
5.7/11
|
5.3%
|
| TWO-DAY CUM. AVERAGE |
4.8/11
|
4.8/11
|
0.0%
|
| SECOND ROUND (3/19) | |||
| 1:00-3:15pm |
5.4/15
|
5.0/13
|
8.0%
|
| 3:15-5:45pm |
6.0/15
|
6.4/15
|
-6.3%
|
| 5:45-8:15pm |
6.9/14
|
7.8/16
|
-11.5%
|
| 8:15-11:30pm |
7.2/13
|
6.4/12
|
12.5%
|
| THREE-DAY CUM. AVERAGE |
5.4/12
|
5.3/12
|
1.9%
|
| SECOND ROUND (3/20) | |||
| 12:00-2:15pm |
4.5/12
|
4.4/11
|
2.3%
|
| 2:15-5:00pm |
6.9/16
|
6.4/14
|
7.8%
|
| 5:15-7:30pm |
8.2/16
|
8.2/16
|
0.0%
|
| FOUR-DAY CUM. AVERAGE |
5.6/13
|
5.5/13
|
1.8%
|
ONLINE: Meanwhile, CBS SportsLine.com registered 23 million total visits for the first week of the ’05 NCAA men’s basketball tournament, which establishes an all-time high for its tournament coverage. Daily unique visitors for the first two days of the tournament increased 23% and 24%, respectively, compared to last year (CBS SportsLine.com).
