SBJ In-Depth On April 11 Examines Cycling In America

Most U.S. sports fans turn their attention to cycling just once a year when Lance Armstrong begins his quest for yet another Tour de France title. The question is, how many of those people pay more attention to cycling during the rest of the year because of what they see from France every June? Is the sport growing in America, or is it still being drowned out by all of the other leagues and events? How are current sponsors activating around cycling at both the grassroots and national level and what could prospective sponsors gain from attaching their brand to cycling? Closing Date: 3/28. Materials Due: 3/30. To find out more about SportsBusiness Journal's Special Reports and In-Depth sections please call Ad Sales Director Tom Kilby at 212-500-0711 or email at tkilby@sportsbusinessjournal.com.