SBD/Issue 115/Ratings & Research

BRITISH OPEN NIELSEN RATINGS TREND

The following presents a Nielsen ratings trend for the British Open golf championships.

   
———— SAT ————
———— SUN ————
YR
NET
RAT/SHR
% +/-
RAT/SHR
% +/-
'05
ABC
3.8/12
40.7%
4.6/14
7.0%
'04
ABC
2.7/9
-18.18%
4.3/14
-4.4%
'03
ABC
3.3/11
-15.4%
4.5/15
0.0%
'02
ABC
3.9/13
5.4%
4.5/15
0.0%
'01
ABC
3.7/13
-19.6%
4.5/16
-29.7%
'00
ABC
4.6/14
N/A
6.4/21
33.3%
'99
ABC/ESPN
1.8 ^
N/A
4.8/14
-4.0%
'98
ABC
3.3/13
0.0%
5.0/17
4.2%
'97
ABC
3.3/12
22.2%
4.8/18
54.8%
'96
ABC
2.7/10
-12.9%
3.1/11
-36.7%
'95
ABC
3.1/11
0.0%
4.9/17
32.4%
'94
ABC
3.1/12
-6.1%
3.7/14
0.0%
'93
ABC
3.3/13
32.0%
3.7/15
12.1%
'92
ABC
2.5/10
-7.4%
3.3/12
13.8%
'91
ABC
2.7/11
-18.2%
2.9/12
-27.5%
'90
ABC
3.3/13
0.0%
4.0/16
-13.0%
'89
ABC
3.3/13
50.0%
4.6/17
35.3%
'88
ABC
2.2/8
-21.4%
3.4/12
-24.4%
'87
ABC
2.8/11
-15.2%
4.5/17
7.1%
'86
ABC
3.3/12
0.0%
4.2/16
2.4%
'85
ABC
3.3/11
0.0%
4.1/15
-10.9%
'84
ABC
3.3/12
-23.3%
4.6/19
-20.7%
'83
ABC
4.3/16
-20.4%
5.8/23
-3.3%
'82
ABC
5.4/20
N/A
6.0/25
N/A

NOTES: In '99, Saturday's coverage of the British Open was shown on ESPN, as ABC carried coverage of JFK's plane crash. The 1.8 is a national household rating for ESPN.

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