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SBD/Issue 91/This Week's SBJ
No Headline
Published February 1, 2005
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See
this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com
for these stories and more.
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THIS WEEK'S HEADLINES |
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This week’s cover
story previews preparations for Super Bowl XXXIX in Jacksonville. |
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| • | Gambling and steroids rank high on sports lobby’s list of issues. |
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Fox advertising its programming on concessions items at Alltel Stadium. |
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Celtics taking a backseat in Boston sports scene as Sox, Pats thrive. |
| • | Group of California jockeys aiming for state fund run by Jockeys’ Guild. |
| • | One-on-One with N.Y. Times sports columnist Dave Anderson. |
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DEPARTMENTS |
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Lefton Report:
Alltel looks back on effectiveness of naming-rights deal for Jacksonville
stadium; NFL fans ready to switch cellular carriers for league content,
survey says; hockey promotions continue in Canada despite no NHL. |
| • | Tube
Talk :ESPN Networks completes new affiliate deal with AdelphiaCommunications;
Fox affiliate in Philly is asking $300K for Super Bowl spots, and Boston
station is looking for $200K. |
| • | Media
Tracker: Updates college basketball ratings for ABC, CBS and the ESPNs,
plus a look at the coming attractions among sports movies. |
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Labor & Agents:
One of Donovan McNabb’s marketing agents says a big Super Bowl performance
could push the Eagles QB from endorsements to the corporateboardroom;
IMG and Octagon add NFL draft prospects. |
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Breaking Ground:
Aramark’s loss in alcohol-liability trial sure to be topic of conversation
at meeting of stadium managers; Sportservice negotiating contract for
new arena in Stockton, Calif.; 360 Architecture to plan stadium for Orlando
college. |
