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See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more.
THIS WEEK'S HEADLINES
This week’s cover story previews preparations for Super Bowl XXXIX in Jacksonville.
• Gambling and steroids rank high on sports lobby’s list of issues. •
Fox advertising its programming on concessions items at Alltel Stadium.
Celtics taking a backseat in Boston sports scene as Sox, Pats thrive.
• Group of California jockeys aiming for state fund run by Jockeys’ Guild. • One-on-One with N.Y. Times sports columnist Dave Anderson.
Lefton Report: Alltel looks back on effectiveness of naming-rights deal for Jacksonville stadium; NFL fans ready to switch cellular carriers for league content, survey says; hockey promotions continue in Canada despite no NHL.
• Tube Talk :ESPN Networks completes new affiliate deal with AdelphiaCommunications; Fox affiliate in Philly is asking $300K for Super Bowl spots, and Boston station is looking for $200K.
• Media Tracker: Updates college basketball ratings for ABC, CBS and the ESPNs, plus a look at the coming attractions among sports movies.
Labor & Agents: One of Donovan McNabbs marketing agents says a big Super Bowl performance could push the Eagles QB from endorsements to the corporateboardroom; IMG and Octagon add NFL draft prospects.
Breaking Ground: Aramarks loss in alcohol-liability trial sure to be topic of conversation at meeting of stadium managers; Sportservice negotiating contract for new arena in Stockton, Calif.; 360 Architecture to plan stadium for Orlando college.