SBD/Issue 91/Sports Media

Media Notes

AD AGE’s Jenna Schnuer reports SI is testing a Spanish-language version, sending three issues -– the MLB and NFL previews, as well as an issue with NBA and ’06 World Cup previews –- to 500,000 readers, including People en Espanol and AOL Latino subscribers (AD AGE, 1/31 issue)....NASCAR Vice Chair Bill France Jr., on upcoming TV rights negotiations: “We’d like to get more money. It (will) depend on what the end result is and what the product is going to be, when I say the product, I’m talking about the type of racing, when, where, times, venues, the whole nine yards” (FLORIDA TODAY, 1/30)....In Ft. Worth, Jim Reeves cited an FSN Southwest source as saying that the net has saved about $2M from not carrying Stars games during the NHL lockout (FT. WORTH STAR-TELEGRAM, 1/30).

YAHOO: A Yahoo spokesperson told THE DAILY, “Contrary to several reports over the past week, Yahoo Sports did not own the online broadcasting rights to the NCAA tournament in 2004, though we did produce the NCAA Tournament’s first-ever online video service in 2003. In addition, there were comments reported that implied that the product did not perform well in terms of subscriber numbers under Yahoo’s watch, which is also erroneous. Any subscriber numbers for 2004 should be attributed to last year’s online rightsholder –- to my knowledge it was a combination of Sportsline, ncaasports.com and AOL” (THE DAILY).

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