Raiders Securing Bank Financing For Vegas Stadium? Most Dolphins Season-Ticket Prices Will Not Change Lions Want To Host Another Super Bowl Redskins Analyst: Is McCloughan Drinking Again? L.A. Chargers Unveil Season-Ticket Prices NFL Promotes Inclusion With New Ad Bucs Top NFL's Customer Service Rankings Sources: NFL Execs Upset At Kraft's Actions Lions Raising Season-Ticket Prices Pats, Falcons See Social Boosts
SBD/Issue 91/Sponsorships, Advertising & Marketing
Tread On Me: Goodyear Pays Hamilton To Wear Tire-Like Hair
Published February 1, 2005
Ohio-based Goodyear Tire & Rubber has paid Pistons G Richard Hamilton to wear his cornrow-styled hair in the “tread pattern of the company’s Assurance TripleTred product,” according to BLOOMBERG NEWS. Goodyear spokesperson Ed Markey said that Hamilton first wore the style during last Saturday’s game against the Knicks in Detroit and “plans to keep it for about a week.” Neither Markey nor Hamilton’s business manager Josh Nochimson would say what Hamilton was paid, but he did receive free tires. Nochimson “hopes the publicity stunt leads to an endorsement” with Goodyear. Nochimson: “I’d love to do something national.” Goodyear said that it selected Hamilton “for a variety of reasons, including his team’s success and location in Detroit” (BLOOMBERG NEWS, 1/31).