Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Chargers, Raiders Meet With L.A. Officials Lions Set To Host LGBT Pride Night NFL To Hire Forensics Expert NFL To Celebrate Season Opener In S.F., Boston Could 31-Year-Old Become Face Of Titans? Hyundai Signs Four-Year Deal As NFL Auto Sponsor CAA NFL Agent Tom Condon Profiled Several Venues Considered For Temporary NFL Stay
SBD/Issue 91/Sponsorships, Advertising & Marketing
Tread On Me: Goodyear Pays Hamilton To Wear Tire-Like Hair
Published February 1, 2005
Ohio-based Goodyear Tire & Rubber has paid Pistons G Richard Hamilton to wear his cornrow-styled hair in the “tread pattern of the company’s Assurance TripleTred product,” according to BLOOMBERG NEWS. Goodyear spokesperson Ed Markey said that Hamilton first wore the style during last Saturday’s game against the Knicks in Detroit and “plans to keep it for about a week.” Neither Markey nor Hamilton’s business manager Josh Nochimson would say what Hamilton was paid, but he did receive free tires. Nochimson “hopes the publicity stunt leads to an endorsement” with Goodyear. Nochimson: “I’d love to do something national.” Goodyear said that it selected Hamilton “for a variety of reasons, including his team’s success and location in Detroit” (BLOOMBERG NEWS, 1/31).