Brandon's Toronto Comments Show Discord Texans-Jags Not NFL Network's Ideal Matchup Vikings Break Ground On New Stadium King: Ref Series Most Significant Work On MMQB Week 13 "MNF" Overnight Down 9% SB XLVIII To Be Most Expensive Ever Chargers Face Second-Straight Blackout CBS Up For NFL Week 13 Overnights NFL Minority Hiring Group To Be Headhunter Bills Expect Big Crowd At Rogers Centre
SBD/Issue 91/Sponsorships, Advertising & Marketing
Tread On Me: Goodyear Pays Hamilton To Wear Tire-Like Hair
Published February 1, 2005
Ohio-based Goodyear Tire & Rubber has paid Pistons G Richard Hamilton to wear his cornrow-styled hair in the “tread pattern of the company’s Assurance TripleTred product,” according to BLOOMBERG NEWS. Goodyear spokesperson Ed Markey said that Hamilton first wore the style during last Saturday’s game against the Knicks in Detroit and “plans to keep it for about a week.” Neither Markey nor Hamilton’s business manager Josh Nochimson would say what Hamilton was paid, but he did receive free tires. Nochimson “hopes the publicity stunt leads to an endorsement” with Goodyear. Nochimson: “I’d love to do something national.” Goodyear said that it selected Hamilton “for a variety of reasons, including his team’s success and location in Detroit” (BLOOMBERG NEWS, 1/31).