SBD/Issue 91/Franchises

Orioles And White Sox Seeing Ticket Sales Increase From Sosa

Orioles Slammed With Ticket Requests
After Sosa Announcement

The Orioles and White Sox reported “brisk sales” of tickets this past weekend “that were directly related” to the announcement on Saturday that the Cubs were trading RF Sammy Sosa to the Orioles, according to Doug Padilla of the CHICAGO SUN-TIMES. The Orioles sold 5,000 individual season-tickets over the weekend, “double any previous weekend in January.” The team’s previous top-selling weekend was “during its annual fan fest, when it moved 2,500 season tickets.” White Sox VP/Marketing Brooks Boyer said that the team sold 750 tickets for the four-game Orioles-White Sox series May 12-15, with the “majority of those seats being purchased in right field.” Padilla notes the trade has had a “negligible effect on ticket sales” for the Cubs, who “reached their season-ticket capacity last January and have had a 98[%] renewal rate this year.” The Cubs’ individual tickets do not go on sale until February 25 (CHICAGO SUN-TIMES, 2/1).

SHORING UP SHIP: In Pittsburgh, Dejan Kovacevic reported the Pirates’ annual fan fest this past weekend drew a total attendance of 14,000, double the amount of last year’s event. Pirates GM Dave Littlefield: “I’ve been on the job 3 1/2 years, and I haven’t seen anything like it. And it’s not just the turnout. It’s the enthusiasm.” Kovacevic writes the “surge in season-ticket sales this winter can be attributed partly to the pressure to guarantee seats” when PNC Park hosts the ’06 MLB All-Star Game, but “no such explanation can be given for the turnouts for the first leg of the team’s Winter Caravan last week” and the fan fest (PITTSBURGH POST-GAZETTE, 1/31).

FEELING RANDY: The Yankees through last Thursday had sold 2,313,913 tickets for the ’05 season, “nearly 300,000 more than they had sold at [that] point last year.” The team had sold 225 individual-game Hall of Fame suites, up from last year’s 69 through the same period. Like last year, all Luxury Suites and Legends Suites are sold out (N.Y. DAILY NEWS, 1/29).

CATCH OF THE DAY: The Marlins’ annual Select-A-Seat day at Dolphins Stadium Saturday resulted in sales of over $210,000 in season tickets, surpassing the previous single-day Select-A-Seat record of $140,000 set in ’04 following the team’s World Series victory (Marlins).

HHH-OT: Twins President Dave St. Peter said that “statistical and empirical evidence indicates the Twins can achieve their goal of attracting 2 million fans” in ’05, a mark they have not reached since ’93. St. Peter projects the team will sell 8,000 full-season equivalents by the start of the season. Last season the Twins sold 7,500 season-ticket packages and drew over 1.9 million fans (Minneapolis STAR-TRIBUNE, 1/29).

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