City Of Jacksonville Takes Center Stage As Super Bowl XXXIX Draws Near

Five days before the Eagles and Patriots meet in Super Bowl XXXIX, buzz is beginning to build around the NFL’s marquee event. Among the items in today’s issue: Fox holds firm on $2.4M price for remaining 30-second spots; MTV is determined to make another halftime splash, this time with a preview of new-look MTV2; sources say Fox is making overtures to the PGA Tour with pregame programming; season-ticket holders question Patriots’ partnership with travel company; and while some still doubt Jacksonville’s ability to handle the event, operations seem to be running smoothly ... so far.

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