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SBD/Issue 108/Sponsorships, Advertising & Marketing
Ad Monitor: Verizon Leads NBA All-Star Game Advertisers
Published February 25, 2005
The following chart presents the national advertisers on TNT’s broadcast of the NBA All-Star Game. The feed monitored was from Charlotte’s Time Warner Cable, and the data does not include regional ads. The data below includes TNT’s pre-game, game and post-game coverage. The advertisers are listed in terms of total ad time. ^ = NBA sponsor.
| COMPANY/BRAND |
AD/LENGTH
|
COMPANY/BRAND |
AD/LENGTH
|
| Verizon^ |
1,
:90 2, :30
|
Gatorade^ |
2,
:30
|
| American Express^ |
1,
:60 2, :30
|
Hyundai |
2,
:30
|
| Coca-Cola^ |
1,
:60 2, :30
|
NBA |
2,
:30
|
| Ford |
4,
:30
|
Organon |
1,
:60
|
| Jeep |
4,
:30
|
RadioShack^ |
2,
:30
|
| McDonald's^ |
4,
:30
|
Reebok^ |
2,
:30
|
| MGM |
4,
:30
|
Southwest^ |
2,
:30
|
| Nike^ |
1,
:60 2, :30
|
Time Warner |
2,
:30
|
| Nokia^ |
4,
:30
|
U.S. Marines |
2,
:30
|
| Buffalo Wild Wings |
3,
:30
|
DirecTV |
1,
:30
|
| Coors Brewing |
6,
:15
|
Disney |
1,
:30
|
| Heineken |
1,
:60 1, :30
|
esuvee.com |
1,
:30
|
| Miller Brewing |
3,
:30
|
Microsoft |
1,
:30
|
| Sony |
3,
:30
|
Paramount |
1,
:30
|
| Wendy's |
3,
:30
|
20th Century Fox |
1,
:30
|
| adidas^ |
1,
:60
|
U.S. Air Force |
1,
:30
|
| A-B^ |
2,
:30
|
usafreedomcorp.gov |
1,
:30
|
| Foot Locker |
2,
:15 1, :30
|
YUM! Brands |
1,
:30
|
NOTES: Coors Brewing promoted Coors Light; Miller Brewing promoted Miller Lite; and A-B promoted Bud Light. Sony promoted its PlayStation 2 console and “Grand Turismo 4” video game. The NBA advertised the WNBA and its “Read to Achieve” program. Coca-Cola promoted its Sprite brand. Organon advertised its NuvaRing drug. DirecTV promoted a WWE PPV event. YUM! Brands promoted its KFC restaurant. Movie studios promoted the following theatrical releases: MGM — “Be Cool”; 20th Century Fox — “Robots”; Paramount — “Sahara”; and Disney — “The Pacifier.”
BROUGHT TO YOU BY: The following sponsored elements ran during the broadcast: “NBA All-Star Tip-Off presented by Nokia”; “Ford Flashback”; “Verizon Wireless Halftime Report”; “Jeep Game Summary”; and “Steve Wonders? Brought to you by Bud Light.” The hi-def broadcast was sponsored by the U.S. Air Force, and fans could vote for the game MVP on their Verizon phones.
PROMOS: TNT also aired the following TNT promos, with their frequency listed parenthetically: “Law & Order” (5), “Gladiator” (4), “Into the West” (3), “NBA on TNT” (2), “Without a Trace” (2), “Goldmember” (1) and “The Closer” (1). The broadcast also aired promos for the “NBA on ESPN” (2), the “NBA on NBA TV” (2) and SI.com (1).
