SBD / Issue 104 / ESPN Poll: Daytona 500 Interest

SBD/Issue 104/The Back of the Book

ESPN Sports Poll: Fan Interest In Daytona 500

Published February 18, 2005

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The ESPN Sports Poll, a service of TNS Sport, asks all sports fans age 12+ how interested they are in the Daytona 500. Those who are at least a little bit interested are then asked to name who they think is the biggest advertiser of the Daytona 500. Following are interest levels in last year's Daytona 500 among sports fans, NASCAR fans and avid fans. Also provided are the top 5 perceived advertisers named last year (ESPN Sports Poll).

INTEREST IN LAST YEAR'S DAYTONA 500
INTEREST LEVELS
SPORTS FANS
NASCAR FANS
AVID NASCAR FANS
N=608
N=306
N=116
NOT AT ALL
51.4%
19.1%
4.5%
A LITTLE BIT
14.1%
18.7%
8.2%
SOMEWHAT
16.2%
26.6%
15.9%
VERY
18.3%
35.6%
71.4%
TOTAL INTEREST
48.6%
80.9%
95.5%
BIGGEST PERCEIVED ADVERTISERS OF THE '04 DAYTONA 500
(asked of sports fans interested in the Daytona 500)
N=149
1 Nextel
33.6%
2 Anheuser-Busch
22.9%
3 Goodyear
5.7%
4 Chevrolet
3.5%
5 Ford
2.8%

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Related Topics:

ESPN Sports Poll, Motorsports, NASCAR, The Back of the Book

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