Media Notes

Halfway through Fox’ eight-year, $1.6B NASCAR TV contract, Fox Sports Chair David Hill said that a “profit has become a possibility.” Hill: “We’re cautiously optimistic” (USA TODAY, 2/18).

BREWERS: In Milwaukee, Bob Wolfley reports the Brewers will offer free Web casts of 19 spring training games on www.milwaukeebrewers.com “for the first time in club history.” The Brewers join the A’s, Phillies and Blue Jays as the only MLB teams offering Web casts of spring training games. Brewers TV broadcaster Daron Sutton, who will call the Web casts: “We have talked about this for the last few years, but it was [new Brewers Owner Mark Attanasio] that really pushed it forward.” Brewers games carried on WTMJ-AM will not be Web cast (JOURNAL SENTINEL, 2/18).

VIKINGS: In Minneapolis, Judd Zulgad reports execs from the Vikings and KFAN-AM “confirmed they are near agreement on a four- to five-year contract extension, one that also will keep simulcasts of the games on” KQQL-FM. Vikings VP/Sales & Marketing Steve LaCroix said that Reggie Fowler’s agreement to buy the team will not “affect the radio deal from being completed.” LaCroix added that the “two things he wants to do are begin broadcasting games in Spanish on KFAN sister station” KFXN-AM, and also use the “network the station has built to help market the team around the region” (Minneapolis STAR TRIBUNE, 2/18).