- Daytona To Offer Mid-Race Bonus
- What's Joie Chitwood Up To This Weekend?
- Wheels & Deals
- NASCAR To Buy Back Digital Rights From Tur ...
- Earnhardt Jr. Talks Future, Sponsorship Cl ...
- Pocono Founder Mattioli Passes Away
- NASCAR Execs Are "Pleased" With State Of S ...
- Marketplace Roundup
- Ford Unveils '13 NASCAR Sprint Cup Car
- League Notes
Upcoming Conferences and Events
-
Mar 21-22
-
Mar 22
-
May 23
-
May 30-31
-
Jun 5-7
SBD/Issue 104/Sponsorships, Advertising & Marketing
Spons-o-Meter: NASCAR Speeds Into Daytona 500
Published February 18, 2005
THE DAILY continues “Spons-o-Meter,” a comprehensive list of the official marketing partners of leagues, events and governing bodies. Today: NASCAR. Sunday marks the opening day of NASCAR’s Nextel Cup season, with the 47th running of the Daytona 500. Fox will start pre-race coverage at 1:00pm ET (THE DAILY).
| COMPANY (BRAND) | CATEGORY |
SPONSOR
SINCE
|
| GlaxoSmithKline (Goody's) | Pain reliever |
1977
|
| Eastman Kodak | Imaging partner |
1987
|
| Anheuser-Busch (Budweiser) | Beer |
1988
|
| Sears Roebuck (Craftsman Tools) | Tools |
1990
|
| Kellogg | Breakfast food/cereal |
1991
|
| Featherlite (Vantare) | Trailers and luxury coaches |
1992
|
| DuPont | Finish |
1993
|
| Brake Parts (Raybestos) | Brakes/Northwest Series title sponsor |
1996
|
| Exide | Automotive battery |
1997
|
| Goodyear Tire & Rubber | Exclusive tire supplier |
1997
|
| Coca-Cola | Soft drink |
1998
|
| Daytona USA | Attraction |
1998
|
| Ford Motor (Ford Trucks) | Truck |
1998
|
| Cintas | Preferred uniform/uniform supplier/first aid supplier |
1999
|
| Home Depot | Home improvement warehouse |
1999
|
| Visa | Credit card |
1999
|
| UPS | Delivery service |
2000
|
| America Online | Internet service provider/instant messenger/e-mail |
2001
|
| International Truck and Engine | Industrial tractor (semi's) |
2001
|
| XM Satellite Radio | Exclusive satellite radio service |
2001
|
| Coca-Cola (Dasani) | Water |
2002
|
| DaimlerChrysler (Dodge Charger) | Passenger car |
2002
|
| Coca-Cola (Minute Maid) | Juice |
2003
|
| Coca-Cola (Powerade) | Sports beverage |
2003
|
| Domino's Pizza | Pizza company |
2003
|
| Exxon Mobil | Lubricant/motor oil |
2003
|
| General Motors (Chevrolet) | Pace car |
2003
|
| Toyota Motor Sales | Partner/manufacturer |
2003
|
| AutoZone | Series sponsor |
2004
|
| Best Western | Hotel |
2004
|
| Centrix Financial | Auto finance partner |
2004
|
| Gillette | Shaving product |
2004
|
| Gillette (Duracell) | Alkaline battery |
2004
|
| Levi Strauss (Levi Signature) | Partner |
2004
|
| Nextel Communications | Series sponsor |
2004
|
| Oral-B Laboratories | Oral care products |
2004
|
| Sunoco | Fuel |
2004
|
| Sunoco (APlus) | Convenience store |
2004
|
| SunTrust Banks | Bank |
2004
|
| U.S. Army | Military service |
2004
|
| Checkers Drive-In Restaurants (Checkers and Rally’s) | Drive-thru and burger |
2005
|
| Gulf Stream Aerospace | Jet aircraft |
2005
|
| Office Depot | Sponsor/office supply/products provider |
2005
|
