March 14 SBJ: The Changing Ways Sports Fans Consume Info

Sports properties and programmers continue to face an increasingly fragmented audience, and the way that sports fans consume their sports news, stats and information is constantly being altered. From interactive television, wireless devices, PDAs and other devices, the sports fan’s attention span is in question. How has the day-to-day behavior of the sports fan changed the way news and information is disseminated and delivered? How can properties, programming and information providers monetize this data and will there be new opportunities for sponsors to apply their message to this content? Closing Date: Feb. 28, 2005. Materials Due: Mar. 2, 2005. To find out more about SportsBusiness Journal's Special Reports and In-Depth sections please call Ad Sales Director Tom Kilby at 212-500-0711 or email at tkilby@sportsbusinessjournal.com.

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