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SBD/Issue 103/This Week's SBJ
No Headline
Published February 17, 2005
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See
this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com
for these stories and more.
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THIS WEEK'S HEADLINES |
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This week’s cover
story reports that the NFL is open to sharing teams’ local revenue. |
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| • | PGA Tour fills new category with health-insurance partner Humana. |
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Putting NASCAR to the test in an in-depth preview of the upcoming season. |
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NBA touting increased attendance, but waiting for ratings to rise. |
| • | Touching base with Jim Steeg as his Super Bowl detail is done after 26 years |
| • | One-On-One with Suns minority investor and TNT NBA analyst Steve Kerr. |
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DEPARTMENTS |
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The Lefton Report:
NFL staff hits Jacksonville to woo sponsors, and consumer electronics
might be next big target; league likes the climate for Internet rights
sales; Reebok faces a dilemma. |
| • | Tube
Talk :Miller ads rejected by Fox network for Super Bowl end up airing
during game on Fox Broadcasting local affiliates; ESPN puts everything into
“Anything”; USA Network brings on the dogs through 2016. |
| • | Media
Tracker: Leading Super Bowl advertisers by time and ad spots, plus top
local markets and Winter X-Games ratings trends. |
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Labor & Agents:
Under-the-radar football rep firm Sportstars has made a nice living with
clients other agencies don’t want; now it’s got the man everybody
wants, Super Bowl MVP Deion Branch. |
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Breaking Ground:
Tennessee’s upgrade of Neyland Stadium starts with theoutdoor club
seats; after PNC Park, former Pirates exec joins up with Pittsburgh design
firm; no sweat over Stockton arena. |
