SBD/Issue 100/This Week's SBJ

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See this week’s issue of SportsBusiness Journal as well as for these stories and more.


This week’s cover story reports that the NFL is open to sharing teams’ local revenue.

PGA Tour fills new category with health-insurance partner Humana.

Putting NASCAR to the test in an in-depth preview of the upcoming season.

NBA touting increased attendance, but waiting for ratings to rise.

Touching base with Jim Steeg as his Super Bowl detail is done after 26 years
One-On-One with Suns minority investor and TNT NBA analyst Steve Kerr.


The Lefton Report: NFL staff hits Jacksonville to woo sponsors, and consumer electronics might be next big target; league likes the climate for Internet rights sales; Reebok faces a dilemma.

Tube Talk :Miller ads rejected by Fox network for Super Bowl end up airing during game on Fox Broadcasting local affiliates; ESPN puts everything into “Anything”; USA Network brings on the dogs through 2016.

Media Tracker: Leading Super Bowl advertisers by time and ad spots, plus top local markets and Winter X-Games ratings trends.

Labor & Agents: Under-the-radar football rep firm Sportstars has made a nice living with clients other agencies don’t want; now it’s got the man everybody wants, Super Bowl MVP Deion Branch.

Breaking Ground: Tennessee’s upgrade of Neyland Stadium starts with theoutdoor club seats; after PNC Park, former Pirates exec joins up with Pittsburgh design firm; no sweat over Stockton arena.

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