Hendrick Motorsports Renewing AARP, MAC Tools Rockets-Thunder Leads Weekend Ratings Sources: Marlins Using Jeter To Elicit Interest In Team Braves' First SunTrust Park Homestand Goes Smoothly USA Swimming's Chuck Wielgus Dies NFL Draft In Philly Requires Extensive Set Up MLB Stars Appear In New Sheraton Campaign NBC's Lead NHL Team Earning Kudos Tobacco Still Being Used In Some MLB Clubhouses Sabres Have No Timetable To Hire New Leadership
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See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more.
THIS WEEK'S HEADLINES
This week’s cover story examines ’04 player jersey sales, with Nuggets F Carmelo Anthony’s powder blue Swingman style jersey generating $14M in retail sales, more than any other jersey on the market.
• USTA acquires a 25% stake in the WTA JP MorganChase Open. •
$105M verdict in Aramark case sends ripples through the industry.
DirecTV protects retransmission rights in ten-year carriage deal with ESPN.
• NBC extends U.S. Open broadcast deal with USGA through 2014. • One-on-One with Eagles Owner Jeffrey Lurie.
Tube Talk: Fox getting increases of about 10 percent for NASCAR spots afterasking for more than 15 percent; HBO Sports looking back 20 years to Villanovas upset of Georgetown; no Conference USA for ESPNs new college channel.
• Using Marketing : Sponsors who foot the bill shouldnt have to sit by and watch properties self-destruct, so give them a spot on the board of directors.
• Media Tracker: ABCs ratings for the U.S. Figure Skating Championships dating back to 1997, plus December Web site traffic reports and year-end advertising revenue reports and page counts for sports magazines.
Labor & Agents: Leonards agent devoted months on deal for switch to Nike clubs; Rosenhaus signs three draft prospects, including Oklahomas Cody.
Breaking Ground: Orange Bowl renovations finally rolling as designers bid onproject; HOK Sport bolsters college design efforts with new hire from HNTB.