Bucks Sold To Wesley Edens, Marc Lasry Michael King Staging First Boxing Card Tonight's Events A Lighter Buzz '47 Brand Launching New Campaign Anti-Drunk Driving Effort To Sponsor Race Bryce Harper Stars In Gatorade Spot podcast ESPN, Turner Launching NBA Playoff Ads Astros Launch App For In-Stadium Upgrade
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See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more.
THIS WEEK'S HEADLINES
This week’s cover story examines ’04 player jersey sales, with Nuggets F Carmelo Anthony’s powder blue Swingman style jersey generating $14M in retail sales, more than any other jersey on the market.
• USTA acquires a 25% stake in the WTA JP MorganChase Open. •
$105M verdict in Aramark case sends ripples through the industry.
DirecTV protects retransmission rights in ten-year carriage deal with ESPN.
• NBC extends U.S. Open broadcast deal with USGA through 2014. • One-on-One with Eagles Owner Jeffrey Lurie.
Tube Talk: Fox getting increases of about 10 percent for NASCAR spots afterasking for more than 15 percent; HBO Sports looking back 20 years to Villanovas upset of Georgetown; no Conference USA for ESPNs new college channel.
• Using Marketing : Sponsors who foot the bill shouldnt have to sit by and watch properties self-destruct, so give them a spot on the board of directors.
• Media Tracker: ABCs ratings for the U.S. Figure Skating Championships dating back to 1997, plus December Web site traffic reports and year-end advertising revenue reports and page counts for sports magazines.
Labor & Agents: Leonards agent devoted months on deal for switch to Nike clubs; Rosenhaus signs three draft prospects, including Oklahomas Cody.
Breaking Ground: Orange Bowl renovations finally rolling as designers bid onproject; HOK Sport bolsters college design efforts with new hire from HNTB.