Palmer Leaves Unique Marketing Legacy Golf Icon Arnold Palmer Passes Away At 87 NBC Going Split-Screen For Ryder Cup EA's Moore Hints At "NCAA Football" Comeback McIlroy Not Rushing Equipment Decision Arnold Palmer Excited About Olympic Golf Nike-Sponsored Golfers Faced With Uncertainty Bayern Signs Global Deal With EA Sports Beef Providing Golf With Breath Of Fresh Air Andrew Johnston Is Golf's New Celebrity
SBD/Issue 88/Sponsorships, Advertising & Marketing
Sprint Inks Mobile Content Deal With TigerWoods.com
Published January 27, 2005
|TAG, You’re It: Watchmaker
Debuts Tiger Woods Watch
Sprint has signed an exclusive two-year deal to offer TigerWoods.com mobile content to its Sprint PCS Vision customers. The content, which costs $2-6.49, includes Woods voice ringers; screen savers; and Club Tiger Mobile, a Java application that allows customers to access live stats and scores, breaking news, a tournament schedule, a photo gallery, trivia and golf tips. Sprint PCS Vision customers will also continue to have access to a mobile version of EA Sports’ “Tiger Woods 2005.” The agreement, brokered by IMG agent Mark Steinberg and IMG Interactive Business Manager Rob McNamara with Sprint VP/Wireless Data Services Jeff Hallock, does not grant Sprint the right to use Woods’ likeness. McNamara said the deal includes distribution rights in North America, and while some “gray area” may exist contractually, Woods would not pursue personal endorsement deals with Sprint competitors. By comparison, McNamara said TigerWoods.com has a “portal relationship” with Yahoo, adding, “You would not see Tiger endorsing AOL” (THE DAILY).
TIGER TIME: TAG Heuer has unveiled its Professional Golf Watch, co-designed by Woods. The watch features Woods’ logo on the dial and signature on the case back, and is designed for golfers to wear while playing. A limited supply of 4,000 will be available in April. A portion of sales will benefit Tiger Woods Foundation (TAG Heuer).