SBD/Issue 88/Sponsorships, Advertising & Marketing

Sprint Inks Mobile Content Deal With

TAG, You’re It: Watchmaker
Debuts Tiger Woods Watch

Sprint has signed an exclusive two-year deal to offer mobile content to its Sprint PCS Vision customers. The content, which costs $2-6.49, includes Woods voice ringers; screen savers; and Club Tiger Mobile, a Java application that allows customers to access live stats and scores, breaking news, a tournament schedule, a photo gallery, trivia and golf tips. Sprint PCS Vision customers will also continue to have access to a mobile version of EA Sports’ “Tiger Woods 2005.” The agreement, brokered by IMG agent Mark Steinberg and IMG Interactive Business Manager Rob McNamara with Sprint VP/Wireless Data Services Jeff Hallock, does not grant Sprint the right to use Woods’ likeness. McNamara said the deal includes distribution rights in North America, and while some “gray area” may exist contractually, Woods would not pursue personal endorsement deals with Sprint competitors. By comparison, McNamara said has a “portal relationship” with Yahoo, adding, “You would not see Tiger endorsing AOL” (THE DAILY).

TIGER TIME: TAG Heuer has unveiled its Professional Golf Watch, co-designed by Woods. The watch features Woods’ logo on the dial and signature on the case back, and is designed for golfers to wear while playing. A limited supply of 4,000 will be available in April. A portion of sales will benefit Tiger Woods Foundation (TAG Heuer).

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Related Topics:

EA Sports, Golf, Sprint

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