Lakers Adjusting To Life Under Magic Regime Video Views Around Swimsuit Issue Up Big Bucks' New Video Board Goes Against NBA Grain Buss' Decision To Fire Her Brother Hits Home PR Experts Talk Handling Of Dolan-Oakley Crisis Kings Cite Culture Change For Trading Cousins NBA ASG Has Best Viewership Since '13 Silver Wants NBA All-Star Game In Charlotte Silver Says Age Minimum Needs To Be Studied New Orleans Praised For Hosting NBA All-Star Weekend
SBD/Issue 88/Sponsorships, Advertising & Marketing
NBA Names & Faces: Time Is On LeBron’s Side
Published January 27, 2005
TIME’s Sean Gregory profiles Cavaliers F LeBron James and writes, “Ever since [Michael] Jordan’s first retirement a dozen years ago, the NBA has searched from Chi-town to China for a star as dominant and marketable as His Airness. The contenders have bounced off magazine covers and TV commercials: Anfernee (Penny) Hardaway, Grant Hill, Allen Iverson, Vince Carter, Kobe Bryant.” James “is already far ahead of the pretenders. ... He has resurrected the moribund Cavaliers and, in a season marred by an ugly melee in neighboring Michigan, perhaps the NBA as well.” Bucks Coach Terry Porter: “You could argue that LeBron is kind of carrying the league right now” (TIME, 1/31 issue).
‘MAINE MAN: In a profile of Pacers F Jermaine O’Neal, SI’s S.L. Price notes Indianapolis-based Klipsch Audio, which signed O’Neal last summer to serve as a national spokesperson, “never made a sound about backing away from O’Neal” after the November 19 Pacers-Pistons brawl. Klipsch Audio Marketing Coordinator Tom Meyer-Klipsch: “Now that we’re out in Best Buy and mass-merchant retail, Jermaine’s face is the one we want out there” (SI, 1/31 issue).
GOT MELO? Nuggets F Carmelo Anthony appears in a Got Milk? ad in the January 27 issue of Rolling Stone. The ad shows Anthony, with a milk mustache, dunking a basketball, with the tag, “Big Man Off Campus” (THE DAILY).