NBA Mexico City Game Cancelled Pistons Seeing Jump In Ticket Sales Dolan Vs. Prokhorov Hurting Teams? Bryant, Wade Unveil Latest Sneaker Offerings NBA Game In Mexico Part Of Int'l Push Adidas Could Recoup Part Of Rose Deal Grooming Products Hot In NBA Kobe's Extension Bad For Lakers? Adidas Grapples With New Rose Injury Warriors' Bridge Club Becoming VIP Hot Spot
SBD/Issue 88/Sponsorships, Advertising & Marketing
NBA Names & Faces: Time Is On LeBron’s Side
Published January 27, 2005
TIME’s Sean Gregory profiles Cavaliers F LeBron James and writes, “Ever since [Michael] Jordan’s first retirement a dozen years ago, the NBA has searched from Chi-town to China for a star as dominant and marketable as His Airness. The contenders have bounced off magazine covers and TV commercials: Anfernee (Penny) Hardaway, Grant Hill, Allen Iverson, Vince Carter, Kobe Bryant.” James “is already far ahead of the pretenders. ... He has resurrected the moribund Cavaliers and, in a season marred by an ugly melee in neighboring Michigan, perhaps the NBA as well.” Bucks Coach Terry Porter: “You could argue that LeBron is kind of carrying the league right now” (TIME, 1/31 issue).
‘MAINE MAN: In a profile of Pacers F Jermaine O’Neal, SI’s S.L. Price notes Indianapolis-based Klipsch Audio, which signed O’Neal last summer to serve as a national spokesperson, “never made a sound about backing away from O’Neal” after the November 19 Pacers-Pistons brawl. Klipsch Audio Marketing Coordinator Tom Meyer-Klipsch: “Now that we’re out in Best Buy and mass-merchant retail, Jermaine’s face is the one we want out there” (SI, 1/31 issue).
GOT MELO? Nuggets F Carmelo Anthony appears in a Got Milk? ad in the January 27 issue of Rolling Stone. The ad shows Anthony, with a milk mustache, dunking a basketball, with the tag, “Big Man Off Campus” (THE DAILY).