Pacers Hire Shamrock S&E To Find Sponsorships Roberts Says Taylor Suspension Was Excessive Sonic Signs Durant As First Athlete Endorser Hornets' Taylor Suspended 24 Games Fox Sports Promotes NBA In-Market Streaming Pacers, McDonald's To Debut New Campaign Bucks, UWM Meet About Future Of Panther Arena No Practice HQ Imminent For Mavs ESPN Announces '15, '16 Armed Forces Classics Bettman Cautious On Sports Gambling
SBD/Issue 88/Sponsorships, Advertising & Marketing
NBA Names & Faces: Time Is On LeBron’s Side
Published January 27, 2005
TIME’s Sean Gregory profiles Cavaliers F LeBron James and writes, “Ever since [Michael] Jordan’s first retirement a dozen years ago, the NBA has searched from Chi-town to China for a star as dominant and marketable as His Airness. The contenders have bounced off magazine covers and TV commercials: Anfernee (Penny) Hardaway, Grant Hill, Allen Iverson, Vince Carter, Kobe Bryant.” James “is already far ahead of the pretenders. ... He has resurrected the moribund Cavaliers and, in a season marred by an ugly melee in neighboring Michigan, perhaps the NBA as well.” Bucks Coach Terry Porter: “You could argue that LeBron is kind of carrying the league right now” (TIME, 1/31 issue).
‘MAINE MAN: In a profile of Pacers F Jermaine O’Neal, SI’s S.L. Price notes Indianapolis-based Klipsch Audio, which signed O’Neal last summer to serve as a national spokesperson, “never made a sound about backing away from O’Neal” after the November 19 Pacers-Pistons brawl. Klipsch Audio Marketing Coordinator Tom Meyer-Klipsch: “Now that we’re out in Best Buy and mass-merchant retail, Jermaine’s face is the one we want out there” (SI, 1/31 issue).
GOT MELO? Nuggets F Carmelo Anthony appears in a Got Milk? ad in the January 27 issue of Rolling Stone. The ad shows Anthony, with a milk mustache, dunking a basketball, with the tag, “Big Man Off Campus” (THE DAILY).