SBD/Issue 88/Sponsorships, Advertising & Marketing

Ad Monitor: Ford Leads NFC Championship Game Advertisers

The following charts present the ads run during Fox’ broadcast of the NFC Championship Game, as well as the hour-long pregame show. The feed monitored was from Charlotte’s WCCB-Fox. The ads appear with their frequency and length (THE DAILY).

ADS RUN ON FALCONS-EAGLES PREGAME SHOW ON FOX
COMPANY/BRAND
ADS/LENGTH
COMPANY/BRAND
ADS/LENGTH
Ford
3 :30
McDonald’s
1 :30
Cingular
2 :30
NFL
1 :30
HP
2 :30
State Farm
1 :30
Nationwide
2 :30
TD Waterhouse
1 :30
Alltel
1 :30
Visa
1 :30
Dodge
1 :30
Web MD
1 :30
Frito-Lay
1 :30
YUM! Brands
1 :30
MasterCard
1 :30

NOTES: YUM Brands promoted its Pizza Hut restaurant. The NFL promoted NFL Network. Frito-Lay advertised its Lay’s Cheddar & Sour Cream chips.

BROUGHT TO YOU BY: State Farm and Ford sponsored Fox’ “NFL on Fox” pre-game show, and the following sponsored elements also ran during the telecast: “Cingular Fantasy Player of the Game”; “State Farm Covers the Field.”

PROMOS: The following promos for Fox shows aired, with their frequency listed parenthetically: “American Idol” (1), “Daytona 500” (1) and “Trading Spouses” (1).

ADS RUN ON FOX' BROADCAST OF THE NFC CHAMPIONSHIP GAME
COMPANY/BRAND
ADS/LENGTH
COMPANY/BRAND
ADS/LENGTH
Ford
6 :30
Nike
1 :60
Toyota
5 :30
Bayer
1 :45
Anheuser-Busch
4 :30
Alltel
1 :30
Jeep
4 :30
Audi
1 :30
Sprint
4 :30
Best Buy
1 :30
Coors Brewing
3 :30, 1 :15
Cadillac
1 :30
NFL
2 :30, 1 :10
Campbell's
1 :30
20th Century Fox
1 :30, 3 :15
Capital One
1 :30
Chrysler
3 :30
Cisco
1 :30
Dodge
3 :30
Columbia Pictures
1 :30
Dr Pepper
3 :30
Hardees
1 :30
McDonald’s
3 :30
Honda
1 :30
Southwest
3 :30
HP
1 :30
State Farm
3 :30
MasterCard
1 :30
Subway
3 :30
PepsiCo
1 :30
Visa
3 :30
Progressive
1 :30
Chevrolet
2 :30
Saturn
1 :30
Cingular
2 :30
SBC
1 :30
Hummer
2 :30
Sony
1 :30
Miller Brewing
2 :30
Lions Gate
1 :15
Nationwide
2 :30
Universal
1 :15
Nissan
2 :30
Warner Bros.
1 :15
UPS
2 :30

NOTES: Anheuser-Busch promoted its Budweiser and Bud Light beers. Coors promoted Coors Light and Aspen Edge. Bayer promoted Levitra. PepsiCo advertised Wild Cherry Pepsi. Sony promoted its PlayStation 2 game console. The NFL promoted NFLShop.com and the NFL Playoffs.

BOX OFFICE: Warner Bros. promoted the theatrical release of “Constantine,” Lions Gate promoted “Alone in the Dark,” Columbia promoted “Hitch,” and 20th Century Fox promoted “Hide & Seek,” as well as the DVD release of “Alien vs. Predator.” Universal promoted the DVD release of “Friday Night Lights.”

BROUGHT TO YOU BY: The following sponsored elements were included in the broadcast: “Cingular Fantasy Player of the Game”; “Visa Halftime Report”; “UPS Leaderboard”; and “Subway Post Game.”

PROMOS: The following promos for Fox, FSN and FX programming aired, with their frequency listed parenthetically: “Super Bowl XXXIX” (12), “American Idol” (7), “24” (7), “Arrested Development” (5), “The Simpsons” (5), “Family Guy” (4), “Malcolm” (4), “Daytona 500” (3), “House” (3), “King of the Hill” (3), “Best Darn Super Bowl Road Show” (1), “The Shield” (1), “The Simple Life: Interns” (1) and “Trading Spouses: Meet Your New Mommy” (1).

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug