SBD/Issue 88/Hot Reads
Published January 27, 2005
Nicollette Sheridan sheds some light on controversial “MNF” promotion.
Philly writer has enormous difficulties finding an Eagles hat in Beantown.
The ORANGE COUNTY REGISTER’s Tiffany Montgomery writes, “Authentic skatebrands
such as Etnies, Element, Globe and DC Shoes are producing increasingly
feminine fashions in a bid to capture a slice of the lucrative
teenage girl market. … The opportunity is big. Last year, 13- to
17-year-old girls spent $12.3[B] on clothes and accessories, $1.4[B] on
fashion footwear, and $683[M] on athletic footwear, according to The NPD
Group, a marketing information company. Grabbing a slice of that business
could boost revenues in the $8.3[B] skateboard industry, which is largely
centered in Orange County and elsewhere in Southern California” (ORANGE