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The ORANGE COUNTY REGISTER’s Tiffany Montgomery writes, “Authentic skatebrands such as Etnies, Element, Globe and DC Shoes are producing increasingly feminine fashions in a bid to capture a slice of the lucrative teenage girl market. … The opportunity is big. Last year, 13- to 17-year-old girls spent $12.3[B] on clothes and accessories, $1.4[B] on fashion footwear, and $683[M] on athletic footwear, according to The NPD Group, a marketing information company. Grabbing a slice of that business could boost revenues in the $8.3[B] skateboard industry, which is largely centered in Orange County and elsewhere in Southern California” (ORANGE COUNTY REGISTER).
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