SBD/Issue 88/Hot Reads

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    Thursday, January 27, 2005

    Nicollette Sheridan sheds some light on controversial “MNF” promotion.

    Philly writer has enormous difficulties finding an Eagles hat in Beantown.

    The ORANGE COUNTY REGISTER’s Tiffany Montgomery writes, “Authentic skatebrands such as Etnies, Element, Globe and DC Shoes are producing increasingly feminine fashions in a bid to capture a slice of the lucrative teenage girl market. … The opportunity is big.  Last year, 13- to 17-year-old girls spent $12.3[B] on clothes and accessories, $1.4[B] on fashion footwear, and $683[M] on athletic footwear, according to The NPD Group, a marketing information company.  Grabbing a slice of that business could boost revenues in the $8.3[B] skateboard industry, which is largely centered in Orange County and elsewhere in Southern California” (ORANGE COUNTY REGISTER).


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