Nicorette Inks Three-Year Deals With NASCAR, Chip Ganassi Racing

Talk about a change of culture. NASCAR, a sport built on money from tobacco companies, has signed a three-year sponsorship deal with GlaxoSmithKline’s Nicorette, a product that helps smokers quit the habit. On the surface the two seem to make strange bedfellows, but GSK sees a lucrative opportunity in NASCAR, as research shows that the sport’s fans are much more likely to smoke than other adults. GSK Consumer Healthcare Senior Manager of Promotional Activities Steve Kapur: “This is a great audience for us.” The sponsorship deal is the first for NASCAR since VP/Corporate Sponsorships Brett Yormark departed to rejoin the Nets earlier this month, indicating the property remains hot in the minds of marketing executives.

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No News Is Good News?
NHL, NHLPA staying mum on labor talks has some believing season could be saved.

Swamp Things
Discussions on new stadium for NFL Giants stall over rent, traffic issues.

Spread The Wealth
Deal with AEG puts more Angels merchandise in the market team covets: L.A.

Slash & Burn
Did NFL budget cuts lead to the departure of Super Bowl guru Jim Steeg?

Cell-ebrity Endorsement
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Splitting Heirs
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Neighborhood Watch
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Give Me Liberty
THE DAILY goes One-on-One with Eagles Owner Lurie.

Walking On Sunshine?
Champions Tour players expected to sue PGA Tour over no-cart policy.

Calling His Schott
MLB approves legal docs for A’s sale to Lewis Wolff.

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“I’m not sure we’re making progress. If anything we might be going backwards. I’m not sure where we go from here.”

— Giants Exec VP & COO John Mara, on talks with the state of New Jersey for a new stadium
(Newark STAR-LEDGER, 1/27).

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