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SBD/Issue 83/The Back of the Book
Sports Illustrated Leads Sports Mags In Ad Revenue For ‘04
Published January 20, 2005
The following presents ‘04 ad revenue and ad pages for selected sports magazines compared with ‘03. Sports Illustrated led all sports titles in ‘04 with over $700M in ad revenue, up 13% from the year earlier period. ESPN The Magazine ranked second with ad revenue of $252M, up 17.7% from ‘03. Runners World was the most improved, increasing ad revenue by 43.2% in ‘04 (Publishers Information Bureau).
|
RANK
|
PUBLICATION |
'04
AD REVENUE
|
'03
AD REVENUE
|
%
+/-
|
'04
AD PAGES
|
'03
AD PAGES
|
%
+/-
|
|
1
|
Sports Illustrated |
$726,352,285
|
$642,753,186
|
13.0%
|
2,528.18
|
2,338.10
|
8.1%
|
|
2
|
ESPN The Magazine |
$252,113,230
|
$214,176,231
|
17.7%
|
1,657.38
|
1,550.64
|
6.9%
|
|
3
|
Golf Magazine |
$187,173,149
|
$159,373,149
|
17.4%
|
1,458.43
|
1,367.08
|
6.7%
|
|
4
|
Golf Digest |
$143,659,721
|
$130,915,566
|
9.7%
|
1,496.85
|
1,512.08
|
-1.0%
|
|
5
|
Ski |
$46,186,248
|
$41,814,094
|
10.5%
|
957.87
|
948.32
|
1.0%
|
|
6
|
Runners World |
$43,941,908
|
$30,690,680
|
43.2%
|
589.6
|
515.57
|
14.4%
|
|
7
|
Sporting News |
$43,872,887
|
$39,027,453
|
12.4%
|
853.35
|
791.86
|
7.8%
|
|
8
|
Cycle World |
$37,036,453
|
$32,589,853
|
13.6%
|
939.39
|
917.94
|
2.3%
|
|
9
|
Transworld Skateboarding |
$35,906,131
|
$39,643,286
|
-9.4%
|
2,046.13
|
2,496.38
|
-18.0%
|
|
10
|
Tennis |
$35,072,961
|
$30,139,294
|
16.4%
|
477.75
|
453.41
|
5.4%
|
|
11
|
Skiing |
$28,962,104
|
$27,980,963
|
3.5%
|
642.32
|
659.57
|
-2.6%
|
|
12
|
Golf World |
$26,766,937
|
$20,328,536
|
31.7%
|
1,128.31
|
917.7
|
22.9%
|
|
13
|
Transworld Snowboarding |
$21,929,366
|
$22,401,375
|
-2.1%
|
1,333.67
|
1,357.23
|
-1.7%
|
|
14
|
Golf For Women |
$20,498,586
|
$17,069,426
|
20.1%
|
500.32
|
459.49
|
8.9%
|
|
15
|
SI For Kids |
$18,616,313
|
$23,640,577
|
-21.3%
|
268.68
|
357.48
|
-24.8%
|
