Media Notes

MULTICHANNEL NEWS’ R. Thomas Umstead reported Cablevision has reached an interim deal with Time Warner for MSG Network and FSNY to remain on the cable systems of Time Warner’s 2.3 million N.Y.-area subscribers through at least March 6. The deal is the third between the two parties in the past four months (MULTICHANNELNEWS.com, 1/19).

NLL To Put Live Lacrosse On NBC

SCOOPED UP: The NLL has formally announced a TV rights agreement with NBC to broadcast the February 26 All-Star Game and May 14 Champion’s Cup Final. The NLL claims that this marks the first time live lacrosse will air on network TV in the U.S. (NLL). NLL Commissioner Jim Jennings said that the deal includes a time buy, but he believes that the league will “recoup what it spent — and even turn a profit — through advertising sales.” Jennings added that NBC is “prepared to broadcast lacrosse regardless of whether the NHL season resumes.” Jennings: “(The lockout) probably didn’t hurt, but I can tell you that NBC is committed to the sport of lacrosse” (CP, 1/20).

DAMN STRAIGHT: FSN’s “Best Damn Sports Show Period” will air a live Super Bowl pre-game show on Fox, but “after last year’s halftime show revealed half of Janet Jackson’s breasts and the FCC focus on indecency, Fox isn’t taking any chances, opting to rename” the show “Best Darn Super Bowl Roadshow” (CABLEFAX DAILY, 1/20).