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SBD/Issue 83/Sports Industrialists
Executive Transactions
Published January 20, 2005
BRAND AWARENESS: Limited Brands announced it is reorganizing its business operations into three groups: lingerie, beauty care and apparel. Former Reebok Int’l President JAY MARGOLIS will head the apparel group, where he will oversee the company’s Express and The Limited stores (CBS.MARKETWATCH.com, 1/18).
FRANCHISE: The WNBA Comets named WENDY MCCAULEY VP/Business Operations. Most recently, McCauley was Associate Exec Dir for NCAA Events & Development at the San Antonio Sports Foundation (Comets)....The Pirates promoted Dir of Ticket Sales & Services JIM ALEXANDER to Senior Dir of Ticket Sales & Fan Development and Dir of Business Development BOB DERDA to Senior Dir of Corporate Development. Senior Dir of Marketing RICK ORIENZA left the organization to seek other opportunities (Pirates)....The Braves named TANYA FORREST HALL Senior Manager of Multi-Cultural Marketing. Previously, Forrest Hall was Marketing & Promotions Manager at American Urban Radio Networks (Braves).
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Sirius Satellite Names Summers
Senior Dir of Sports Marketing |
EXECS: The USTA named NJSEA Senior VP/Sales, Marketing & Communications KATHY FRANCIS to the newly-created position of Managing Dir of Community Tennis Marketing & Development. Prior to joining the NJSEA, Francis was MLB VP/Marketing (USTA)....Sirius Satellite Radio named PHILIP SUMMERS Senior Dir of Sports Marketing. Previously, Summers was NFL Senior Dir of Marketing & Sales where he was responsible for subscriber acquisition, retention and direct marketing programs for NFL Sunday Ticket (Sirius)....TaylorMade adidas Golf Senior Dir of Business Development JOHN HOEFLICH has left the company. Hoeflich will do some golf industry consulting through HD Golf (GOLFWEEK, 1/22 issue)....The CFL named Raptors Dir of Broadcasting & Exec Producer CHRIS MCCRACKEN Senior Dir of Broadcasting (CFL)....The Music City Motorplex named DAVID UNDERWOOD Dir of PR (Nashville TENNESSEAN, 1/19).
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