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SBD/Issue 80/The Back of the Book
ESPN Sports Poll: Interest In NFL Playoffs
Published January 14, 2005
The ESPN Sports Poll, a service of TNS Sport, asked sports fans, aged 12+, how interested they are in the NFL Playoffs. Following are interest levels of sports fans and NFL fans in last year's NFL Playoffs. Also provided is a demographic profile of those sports fans “very interested” in last year's NFL Playoffs indexed to a representative sample of the U.S. population. For example, 68.9% of sports fans “very interested" in last year's NFL Playoffs are male. Therefore, sports fans "very interested" are 42% more likely to be male than the general population (ESPN Sports Poll).
|
INTEREST
IN THE NFL PLAYOFFS
|
|||
|
|
SPORTS
FANS
|
NFL FANS
|
|
|
N=
|
818
|
652
|
|
| A little bit interested |
12.4%
|
12.4%
|
|
| Somewhat interested |
23.7%
|
27.7%
|
|
| Very interested |
40.4%
|
48.5%
|
|
| TOTAL INTEREST |
|
76.5%
|
88.6%
|
|
|
US
POP.
|
Sports
Fans "Very Interested" in NFL Playoffs
|
|
||
| GENDER |
N=
|
6266
|
331
|
INDEX
|
|
| Male |
48.5%
|
68.9%
|
142
|
||
| Female |
51.5%
|
31.1%
|
60
|
||
| AGE |
|
6172
|
326
|
|
|
| 12-17 |
11.4%
|
13%
|
114
|
||
| 18-24 |
11.4%
|
14.8%
|
130
|
||
| 25-34 |
17.1%
|
15.6%
|
91
|
||
| 35-44 |
16.7%
|
19.7%
|
118
|
||
| 45-54 |
17.6%
|
20%
|
114
|
||
| 55-64 |
10.5%
|
8.6%
|
82
|
||
| 65+ |
15.3%
|
8.3%
|
54
|
||
| RACE |
|
6131
|
316
|
|
|
| White |
81.8%
|
76.1%
|
93
|
||
| African American |
12%
|
17%
|
142
|
||
| Hispanic |
12.5%
|
15%
|
120
|
||
| Other |
6.2%
|
7%
|
113
|
||
| HOUSEHOLD INCOME 18+ |
|
4484
|
249
|
|
|
| Less than $20K |
19%
|
8.1%
|
43
|
||
| $20K - $29,999 |
15.7%
|
13%
|
83
|
||
| $30K - $49,999 |
25.2%
|
24.9%
|
99
|
||
| $50K - $99,999 |
30%
|
43%
|
143
|
||
| $100K - $149,999 |
6.1%
|
7.9%
|
130
|
||
| $150K+ |
4%
|
3.1%
|
78
|
||
