Quiksilver Becomes Gold Level Sponsor Of Winter X Games

Quiksilver To Launch Campaign During Winter X Games

Quiksilver inked a deal with ESPN to become a Gold Level Sponsor of the January 29-February 1 Winter X Games IX in Aspen, Colorado. Quiksilver and its DC Shoes brand will launch national advertising campaigns during the competition. Quiksilver endorsers Todd Richards and Danny Kass will appear in “Popcorn” and “Medals,” while DC Shoes endorsers Ryan Smith and Devine Calloway will appear in “What Do You See” spots (Quiksilver).