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SBD/Issue 77/This Week's SBJ
No Headline
Published January 11, 2005
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See
this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com
for these stories and more.
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THIS WEEK'S HEADLINES |
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This week’s cover
story examines the changing road to MLB teams’ front office positions,
as clubs eye business expertise over traditional farm club ties. |
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| • | Star power like Serena Williams draws Sony Ericsson into WTA Tour title deal. |
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WNBA negotiating to expand to Chicago for ’06 season. |
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SBJ In-Depth looks at sponsors integrating their brands into sports arenas. |
| • | Pepsi nearing endorsement deal with Yankees 3B Alex Rodriguez. |
| • | Hoop-It-Up returns to the playground with new management, Crestline Sports. |
| • | One-on-One with former Cowboys QB Roger Staubach. |
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DEPARTMENTS |
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The Lefton Report:
A-Rod close to joining Vladimir Guerrero with Pepsi; new sponsors
for AFL on NBC. |
| • | A Regular
Deal : Red Sox manager Terry Francona signs Metamucil endorsement
after newspapers notice pregame ritual. |
| • | Media
Tracker: Which CBS shows took a bite out of “Monday Night Football”
ratings, plus “MNF” season-by-season and most-searched bowls on
Lycos. |
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Tube Talk:
CBS asking $900,000 for 30-second spot on NCAA men’s basketball title
game; ESPN International renews rights deal with NBA. |
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Labor & Agents:
NFLPA committee votes to suspend two agents for a year in separate incidents.
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Breaking Ground:
University of Illinois resumes search for design firm to renovate Memorial
Stadium. |
