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SBD/Issue 73/Sponsorships, Advertising & Marketing
Powerball: Red Sox Ink State Lottery As Trophy Tour Sponsor
Published January 5, 2005
Red Sox, State Lottery
Teaming Up For Trophy Tour
The Red Sox have inked a deal with the Massachusetts State Lottery to serve as presenting sponsor of the team’s World Series trophy tour to cities and towns throughout Massachusetts (Red Sox). The AP’s Karen Testa reported the Lottery “will spend $225,000 of its $10[M] advertising budget to sponsor the tour” and will “work with the team on sites, security and logistics of the tour” (AP, 1/4). In Boston, Greg Gatlin reports the Lottery will pay $250,000 for the sponsorship. Lottery spokesperson Eileen O’Connor: “The reason the lottery exists is because a large portion of proceeds go back to cities and towns in the form of local aid. This is an opportunity to do some grass roots communication about how the lottery benefits communities” (BOSTON HERALD, 1/5).
MY LIFE, MY CARD: In Boston, Scott Van Voorhis reports the Red Sox have sold over 20,000 credit card-sized “citizenship cards” for $9.95 each to fans all over the U.S. and in several countries including Australia, Scotland, Holland, Japan and the Philippines. The team is pledging a “variety of perks for card-carrying members of Red Sox Nation, including a newsletter and even special lotteries for prized seats atop the Green Monster and the right-field roof.” Red Sox COO Michael Dee: “It’s kind of a Red Sox insiders’ club” (BOSTON HERALD, 1/5).