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SBD/Issue 73/Sponsorships, Advertising & Marketing
Pepsi Shelves Beckham Ad Campaign Due To Tsunami Tragedy
Published January 5, 2005
PepsiCo is “dropping a new advertising campaign featuring [Real Madrid MF] David Beckham on a surfboard in the wake of the tsunami disaster,” according to Stephen Brook of the Manchester GUARDIAN. The company has also canceled a January 17 event in Madrid to promote the campaign, which also was to feature Arsenal F Thierry Henry, Real Madrid MF Roberto Carlos and FC Barcelona F Ronaldinho. PepsiCo “acted after a photo of the advert, which showed Beckham and a host of other sports stars surfing, leaked out in Europe.” PepsiCo has donated around $1.8M to the tsunami relief fund (Manchester GUARDIAN, 1/5).