USSF Grants NASL, USL Provisional D-II Status Earthquakes Name Former AS Roma Staffer GM USWNT Fires Lawyer As CBA Nears Expiration Coke Vs. Pepsi At Bowl Venues Pepsi Renews Sponsorship Deal With Cowboys MLS' Garber Discusses League Expansion Report: N.Y. Cosmos Ceasing Operations Klinsmann Leaves Complex Legacy For USSF Could USSF Move Qualifier From Columbus? Rowdies, Fury Defect From NASL To USL
SBD/Issue 73/Sponsorships, Advertising & Marketing
Pepsi Shelves Beckham Ad Campaign Due To Tsunami Tragedy
Published January 5, 2005
PepsiCo is “dropping a new advertising campaign featuring [Real Madrid MF] David Beckham on a surfboard in the wake of the tsunami disaster,” according to Stephen Brook of the Manchester GUARDIAN. The company has also canceled a January 17 event in Madrid to promote the campaign, which also was to feature Arsenal F Thierry Henry, Real Madrid MF Roberto Carlos and FC Barcelona F Ronaldinho. PepsiCo “acted after a photo of the advert, which showed Beckham and a host of other sports stars surfing, leaked out in Europe.” PepsiCo has donated around $1.8M to the tsunami relief fund (Manchester GUARDIAN, 1/5).