Companies Vie For Hockey World Cup Jerseys J.J. Watt Signs Endorsement Deal With Reebok Women's Final Four Draws Big Crowds Google Search Trends For Final Four Duke Remains Most-Popular Hoops Team Reebok Rolling Out New Fitness Campaign UFC's Conor McGregor Inks Deal With Reebok Reebok Stands Behind Jones After Positive Test Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Source: UFC's Reebok Deal Worth $70M
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SBD/Issue 73/Sponsorships, Advertising & Marketing
Published January 5, 2005
In N.Y., Richard Wilner reports a new line of interactive gear from Motorola and Burton Snowboards, due in stores by next fall, includes a jacket, helmet and beanie cap, and will allow the wearer “to enjoy music or phone calls or to toggle between the two with their Bluetooth-enabled Motorola phone and iPod wired into a padded pocket.” The pieces of equipment “are believed to be the first fully integrated tech-clothing items” (N.Y. POST, 1/5).
STAYING HEALTHY: BRANDWEEK reports Andre Agassi “contemplates his career after retirement in a TV campaign breaking this week” for 24 Hour Fitness. The 30- and 60-second spots, via Publicis & Hal Riney, S.F., feature Agassi “on an early morning run, passing visions of himself at a retirement ceremony, becoming a sportscaster and selling a George Foreman-like grill” on an infomercial. The ads, the first by Agassi for the company since he signed an endorsement deal in January ’04, end with Agassi running into a 24 Hour Fitness club (BRANDWEEK, 1/3 issue).
HAVING A BALL: Reebok and Lifetime Products are partnering to develop a collection of new RBK basketball systems, including in-ground and residential portable equipment, backboards and rims. In addition, in early ‘05 Reebok will be producing its own line of competitive balls, including RBK-branded basketballs, footballs, soccer balls and volleyballs (Reebok).