NCAA Tourney Sites See Fast Ticket Sales CIAA Tourney To Stay In Charlotte Reebok Rolls Out New Delta Logo Reebok Taps Venables Bell For Global Creative MSU's Hollis Creates New Hoops Tourney Reebok Drops DDB Amid Creative Review Adidas May Replace Reebok In NHL Could Adidas Replace Reebok On NHL Jerseys? Reebok Launching "Fitness In Motion" Campaign NCAA Plans '14 Final Four Music Festival
Upcoming Conferences and Events
SBD/Issue 73/Sponsorships, Advertising & Marketing
Published January 5, 2005
In N.Y., Richard Wilner reports a new line of interactive gear from Motorola and Burton Snowboards, due in stores by next fall, includes a jacket, helmet and beanie cap, and will allow the wearer “to enjoy music or phone calls or to toggle between the two with their Bluetooth-enabled Motorola phone and iPod wired into a padded pocket.” The pieces of equipment “are believed to be the first fully integrated tech-clothing items” (N.Y. POST, 1/5).
STAYING HEALTHY: BRANDWEEK reports Andre Agassi “contemplates his career after retirement in a TV campaign breaking this week” for 24 Hour Fitness. The 30- and 60-second spots, via Publicis & Hal Riney, S.F., feature Agassi “on an early morning run, passing visions of himself at a retirement ceremony, becoming a sportscaster and selling a George Foreman-like grill” on an infomercial. The ads, the first by Agassi for the company since he signed an endorsement deal in January ’04, end with Agassi running into a 24 Hour Fitness club (BRANDWEEK, 1/3 issue).
HAVING A BALL: Reebok and Lifetime Products are partnering to develop a collection of new RBK basketball systems, including in-ground and residential portable equipment, backboards and rims. In addition, in early ‘05 Reebok will be producing its own line of competitive balls, including RBK-branded basketballs, footballs, soccer balls and volleyballs (Reebok).