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SBD/Issue 73/Sponsorships, Advertising & Marketing
Published January 5, 2005
In N.Y., Richard Wilner reports a new line of interactive gear from Motorola and Burton Snowboards, due in stores by next fall, includes a jacket, helmet and beanie cap, and will allow the wearer “to enjoy music or phone calls or to toggle between the two with their Bluetooth-enabled Motorola phone and iPod wired into a padded pocket.” The pieces of equipment “are believed to be the first fully integrated tech-clothing items” (N.Y. POST, 1/5).
STAYING HEALTHY: BRANDWEEK reports Andre Agassi “contemplates his career after retirement in a TV campaign breaking this week” for 24 Hour Fitness. The 30- and 60-second spots, via Publicis & Hal Riney, S.F., feature Agassi “on an early morning run, passing visions of himself at a retirement ceremony, becoming a sportscaster and selling a George Foreman-like grill” on an infomercial. The ads, the first by Agassi for the company since he signed an endorsement deal in January ’04, end with Agassi running into a 24 Hour Fitness club (BRANDWEEK, 1/3 issue).
HAVING A BALL: Reebok and Lifetime Products are partnering to develop a collection of new RBK basketball systems, including in-ground and residential portable equipment, backboards and rims. In addition, in early ‘05 Reebok will be producing its own line of competitive balls, including RBK-branded basketballs, footballs, soccer balls and volleyballs (Reebok).