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SBD/Issue 73/Leagues & Governing Bodies
Super Bowl XL And ’05 MLB All-Star Game Join Forces
Published January 5, 2005
As both Super Bowl XL and the ’05 MLB All-Star Game will be held in Detroit, the efforts of the groups organizing the events to work together are examined by Jennette Smith of CRAIN’S DETROIT. Super Bowl Host Committee Exec Dir Susan Sherer said about 2,000 of the 9,000-10,000 Super Bowl volunteers will be at the ’05 MLB All-Star Game at Comerica Park. The Super Bowl and All-Star Game also “will issue a joint request” for proposals for street pole banners. Additionally, both events are participating in a regional marketing campaign by the Tourism Economic Development Council (TEDC) “pegged largely on both sporting events.” TEDC Exec Dir Jim Townsend said that the campaign, launching January 26, “seeks to change the negative self-image Detroiters have.” Detroit Metro Convention & Visitors Bureau President & CEO Larry Alexander: “Everybody wants to be sure we look good. Hosting these big events and having all the players at the table just helps us continue to build on that for the future. I have already had conversations with the NFL about another Super Bowl bid” (CRAIN’S DETROIT, 1/3 issue).
ENCOURAGEMENT: In a separate piece, Jennette Smith reports the Super Bowl XL Host Committee and NFL will announce a program “to encourage more minority- and women-owned businesses to participate in the Super Bowl.” The program includes a resource guide that the Host Committee, NFL, sponsors and NFL clients “can use when selecting vendors” (CRAINS DETROIT, 1/3 issue).