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SBD/Issue 73/Hot Reads
Published January 5, 2005
The Long Beach PRESS-TELEGRAM’s Bob Keisser writes, “Angels Owner Arte Moreno and Dodgers Owner Frank McCourt should simply trade teams.” Moreno has “assembled a bilingual team.” The Dodgers “merely have the largest base of Latino fan support as any franchise in sports. But they've shown no respect for that demographic recently by tossing aside three Latino stars from last season.” McCourt “will take his current team to Anaheim, call them the Anaheim Angels, and position them as the rhinestone of low-budget baseball. McCourt bought the team on credit, and only did so because he promised baseball commissioner Bud Selig, the Saddam Hussein of sports, that he would operate them like a small-market team. McCourt's bluster is big, but everything he's done is comparable to what we've seen in Oakland, Minnesota, Florida, Pittsburgh and Montreal” (Long Beach PRESS-TELEGRAM).
BUSINESSWEEK’s Burt Helm writes, “Inspired by the success of Red Bull,
which began as a startup itself 15 years ago, more than 1,000 smaller
players have entered the [energy-drink] market, according to BevNET, a
Boston-based beverage-industry trade Web site that reviews new products.
All the newcomers are trying
to steal the spotlight, staging publicity stunts that are as jaw-dropping
as they are risky, financially and otherwise. For many, clever marketing
remains as much – more, in some cases – of a focus as the nuts and bolts
of actually manufacturing and distributing the product” (BUSINESSWEEK.com).