SBD/Issue 73/Front Page

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Orange Juiced
Despite USC blowout, ABC earns 14.7/23 overnight Nielsen for Orange Bowl, up 2%

Exit Strategy
BofA to pay $2-3M to get out of remaining years on FleetCenter naming-rights deal.

Cruise Control
NFL puts kibosh on Jacksonville’s plan for Super Bowl viewing parties; De La Hoya staging first in possible series of fight cards around NFL’s annual event.

Step On The Accelerator
NASCAR working with various partners on first-ever unified branded marketing campaign.

Action Figure
Gilbert calls gambling involvement a “youthful indiscretion,” unconcerned about effect on Cavs’ purchase.

Stand Pat
Bowlen makes latest suggestion that some NFL games could shift to NFL Network.

Do The Right Thing
Pepsi pulls Beckham’s surf- themed ad in wake of tsunami.

Some Kind Of One-derful
Sporting News selects Tagliabue as most powerful person in sports.

Hear No Evel, See No Evel
Dismissal of Knievels’ libel suit against ESPN upheld by U.S. Circuit Court of Appeals.

What’s The Latest Buzz?
K.C. STAR reports Hornets rumored to be relocation candidate for new Sprint Center.

Double Downs
Churchill Downs president says Kentucky Derby could search for sponsor to help fund purse increases.


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