Hendrick Motorsports Renewing AARP, MAC Tools Rockets-Thunder Leads Weekend Ratings Sources: Marlins Using Jeter To Elicit Interest In Team Braves' First SunTrust Park Homestand Goes Smoothly USA Swimming's Chuck Wielgus Dies NFL Draft In Philly Requires Extensive Set Up MLB Stars Appear In New Sheraton Campaign NBC's Lead NHL Team Earning Kudos Tobacco Still Being Used In Some MLB Clubhouses Sabres Have No Timetable To Hire New Leadership
SBD/Issue 73/Front PagePrint All
Sony Ericsson President Miles
Flint (l) With WTA CEO Larry Scott
The WTA Tour has inked a six-year, $88M title deal with Sony Ericsson, which could be the largest sponsorship in the history of tennis and in women’s professional sports. Since Sanex dropped its entitlement of the WTA in ’03, the Tour signed a host of regional partners, but Sony Ericsson’s global deal makes the company the eighth title sponsor in the organization’s history. Sony Ericsson is already exploring technological synergies with women’s tennis to leverage the association, as spectators may soon be able to “communicate with officials and players using wireless technology, or even express themselves on digital billboards around events.”
“We have had issues, but it didn’t seem to rise quite to the level of scrutiny and criticism that is out there at this point. There seems to be a high level of public angst.”
Big 12 Commissioner & BCS Coordinator Kevin Weiberg, on the current BCS formula (ATLANTA CONSTITUTION, 1/5).
Despite USC blowout, ABC earns 14.7/23 overnight Nielsen for Orange Bowl, up 2%
BofA to pay $2-3M to get out of remaining years on FleetCenter naming-rights deal.
NFL puts kibosh on Jacksonville’s plan for Super Bowl viewing parties; De La Hoya staging first in possible series of fight cards around NFL’s annual event.
Step On The Accelerator
NASCAR working with various partners on first-ever unified branded marketing campaign.
Gilbert calls gambling involvement a “youthful indiscretion,” unconcerned about effect on Cavs’ purchase.
Bowlen makes latest suggestion that some NFL games could shift to NFL Network.
Do The Right Thing
Pepsi pulls Beckham’s surf- themed ad in wake of tsunami.
Some Kind Of One-derful
Sporting News selects Tagliabue as most powerful person in sports.
Hear No Evel, See No Evel
Dismissal of Knievels’ libel suit against ESPN upheld by U.S. Circuit Court of Appeals.
What’s The Latest Buzz?
K.C. STAR reports Hornets rumored to be relocation candidate for new Sprint Center.
Churchill Downs president says Kentucky Derby could search for sponsor to help fund purse increases.