Ellison's Move Unlikely To Hurt BNP Paribas Open Vegas PGA Tour Event Adding "Dayclub" Winter X Games Looks To Add Concerts, Alcohol Game Changers: Johnson Reflects On Title IX Game Changers: Nets' Pavlova Hopes For Jersey Ads Game Changers: Mentoring The Next Leaders Game Changers: Colleges Challenged To Shape People Game Changers: Female Execs Talk Domestic Violence '16 Swim Trials To Overlap CWS In Omaha Midwest Viable Option For '18 Big Ten Tourney
Upcoming Conferences and Events
SBD/Issue 73/Events & Attractions
KY Derby Purse Raised To $2M; Race Considers Title Sponsor
Published January 5, 2005
Churchill Downs Raises Purse
For Kentucky Derby To $2M
Churchill Downs increased the purse for the Kentucky Derby to a record $2M guaranteed, doubling last year’s $1M, which had been the purse since ’96. The race will now offer prize money to the top five finishers, rather than top four. The winner will receive $1.24M, or 62% of the purse (Churchill Downs). In Louisville, Jennie Rees notes the upgrade makes the Derby “the second-richest race in North America behind” the $4M Breeders’ Cup Classic. Execs from the Maryland Jockey Club and NYRA said that the purses for the Preakness and Belmont Stakes will remain $1M each this year (Louisville COURIER-JOURNAL, 1/5). Churchill Downs President Steve Sexton, on the possibility the Derby could become sponsored and its purse raised even more: “As prudent business people, we’d have to consider a market partner of the right magnitude for the Derby. We just haven’t come up with the right formula or partner” (HERALD-LEADER, 1/5).