ESPN Licenses X Games Oslo For February More UNC-South Carolina Games Coming To Charlotte? Will U.S. Still Host '16 Copa America? Future Of USA Pro Challenge Looks Murky Winston-Salem Open Poised To Turn Profit Sharapova To Debut Exhibition Event In L.A. Beach Volleyball Event Sees "Rowdy" Crowd Tiger Effect In Full Force At Wyndham Championship ATP's Memphis Open Sold Again CFP's Hancock "Intrigued" By South Florida
SBD/Issue 73/Events & Attractions
KY Derby Purse Raised To $2M; Race Considers Title Sponsor
Published January 5, 2005
Churchill Downs Raises Purse
For Kentucky Derby To $2M
Churchill Downs increased the purse for the Kentucky Derby to a record $2M guaranteed, doubling last year’s $1M, which had been the purse since ’96. The race will now offer prize money to the top five finishers, rather than top four. The winner will receive $1.24M, or 62% of the purse (Churchill Downs). In Louisville, Jennie Rees notes the upgrade makes the Derby “the second-richest race in North America behind” the $4M Breeders’ Cup Classic. Execs from the Maryland Jockey Club and NYRA said that the purses for the Preakness and Belmont Stakes will remain $1M each this year (Louisville COURIER-JOURNAL, 1/5). Churchill Downs President Steve Sexton, on the possibility the Derby could become sponsored and its purse raised even more: “As prudent business people, we’d have to consider a market partner of the right magnitude for the Derby. We just haven’t come up with the right formula or partner” (HERALD-LEADER, 1/5).