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SBD/Issue 70/This Week's SBJ
No Headline
Published December 23, 2004
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See
this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com
for these stories and more.
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THIS WEEK'S HEADLINES |
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This week’s cover
story names SportsBusiness Journal and The Sports Business Daily’s ’04
Sports Executive of the Year. To read the full story, see Monday’s issue
of The Daily. |
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| • | Future looks bleak after latest proposals by the NHL and NHLPA fail. |
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Diamond retailer sponsoring and selling its products at Mavericks’ home. |
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NBA teams looking beneath scoreboards for additional advertising space. |
| • | MLB likely to hold concert as part of extended opening to ’05 season. |
| • | One-On-One with New Balance CEO Jim Davis. |
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DEPARTMENTS |
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The Lefton Report:
Millsport completes comeback by winning XM Satellite Radio account; sponsors
approve of NBA’s reaction to brawl, though auto category remains
open; Damon has literary plans. |
| • | Using
Marketing: Survey answers from sponsorship execs and property officials
shed light on common sponsor-property problems. |
| • | Media
Tracker: Heisman + “3” equals Saturday night victories for
ESPN, plus the top TV sports ad spenders for the first nine months of the
year. |
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Tube Talk:
New BCS deal allows Fox to take one game to cable; loss of NHL games doesn’t
seem to be hurting ESPN2 ratings; NBC Sports signs auto industry sponsors
for broadcast of car show. |
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The Year In Review/2005
Preview: More buildings going up in 2005, but total spending rising
only slightly; listing the designers and contractors with the most major
accounts for 2004; project map for next year. |
