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SBD/Issue 49/This Week's SBJ
No Headline
Published November 19, 2004
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See
this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com
for these stories and more.
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THIS WEEK'S HEADLINES |
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This week’s cover story examines the NFL’s TV rights deal, with a focus on the |
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| • | Hard liquor companies lining up to sponsor NASCAR teams. |
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Backstage as the Grizzlies begin to play in FedExForum. |
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One-On-One with NASCAR driver Matt Kenseth. |
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DEPARTMENTS |
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The Lefton Report:
NASCAR race left holding the bag as Pop Secret ends sponsorship;
dominoes lined up in NFL team colors; baseball film festival in the lineup at
New York theater. |
| • | Media
Tracker: NFL ratings rundown at midseason; Breeders’ Cup trend line
and top markets. |
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Tube Talk:
ESPN2 reserves hockey spotlight for junior championship; Time Warner
Cable’s digital sports tier off to a slow start. |
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No Bull:
Workwear/fashion brand Dickies joins the sponsor stable of Professional
Bull Riders. |
| • | Labor & Agents: Track and field agents draft bylaws for new trade association, suggest athletes may be next; NHL players union looks to role of NBA agents in basketball lockout. |
